Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
CEO
Henry R. Kravis/George R. Roberts
CEO Title
Co-Chairman & Co-Chief Executive Officer
Sector
Financials
Industry
Securities
HQ Location
New York, N.Y.
Website
Years on Fortune 500 List
-
Employees
1,301
SPONSOR CENTER
| $ millions | % change | |
|---|---|---|
| Revenues ($M) | $5,222.4 | -11.9% |
| Profits ($M) | $1,131.1 | 11.1% |
| Assets ($M) | $50,743.4 | |
| Total Stockholder Equity ($M) | $8,649.6 |
| Profit as % of Revenues | 21.7% | |
| Profits as % of Assets | 2.2% | |
| Profits as % of Stockholder Equity | 13.1% |
| Earnings Per Share ($) | 2.06 | |
| EPS % Change (from 2017) | 5.6% | |
| EPS % Change (5 year annual rate) | -2.2% | |
| EPS % Change (10 year annual rate) | - |
| Total Return to Investors (2018) | -4.2% | |
| Total Return to Investors (5 year, annualized) | 1.1% | |
| Total Return to Investors (10 year, annualized) | - |
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- Market Cap: NaNB
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- Low:
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- 52 Week Low:
- 52 Week Change %: 0.00
- P/E Ratio: n/a
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- Dividend Yield: n/a
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