Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
This Cleveland, Ohio-based company is one of the nation’s largest bank-based financial services companies with assets of approximately $134.5 billion as of March 31, 2017. The bank provides consumer banking, private banking, commercial banking, business banking, and corporate banking services.
CEO
Beth E. Mooney
CEO Title
Chairman, President & Chief Executive Officer
Sector
Financials
Industry
Commercial Banks
HQ Location
Cleveland, OH
Website
Years on Fortune 500 List
19
Employees
15,700
SPONSOR CENTER
| $ millions | % change | |
|---|---|---|
| Revenues ($M) | $5,422 | 19.4% |
| Profits ($M) | $791.0 | -13.6% |
| Assets ($M) | $136,453 | |
| Total Stockholder Equity ($M) | $15,240 | |
| Market Value — as of March 31, 2017 ($M) | $19,238 |
| Profit as % of Revenues | 14.6% | |
| Profits as % of Assets | 0.6% | |
| Profits as % of Stockholder Equity | 5.2% |
| Earnings Per Share ($) | 0.80 | |
| EPS % Change (from 2015) | -23.8% | |
| EPS % Change (5 year annual rate) | -1.7% | |
| EPS % Change (10 year annual rate) | -11.0% |
| Total Return to Investors (2016) | 42.1% | |
| Total Return to Investors (5 year, annualized) | 21.4% | |
| Total Return to Investors (10 year, annualized) | -4.7% |
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- Market Cap: NaNB
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- 52 Week Change %: 0.00
- P/E Ratio: n/a
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- Dividend Yield: n/a
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