The department store operator sells apparel, footwear, accessories and beauty products at its locations and online.
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News about J.C. Penney
Sales per square foot at Target's urban stores are twice as big.
It's all about getting shoppers into stores more often.
Retailer loses one of its biggest boosters.
But you don't have to wait until November for a sneak peak.
The NRF expects sales to be up as much as 4% in the run up to Christmas.