Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
After five years of trying to refocus IBM on hot tech areas like cloud computing, cybersecurity, and big data analytics, CEO Ginni Rometty had something to show for her efforts last year. In the fourth quarter, revenue grew 4% from a year earlier—the first growth after 22 consecutive quarters of decline. Now Rometty is adding the digital currency technology known as blockchain to IBM’s arsenal, with an offering to help customers build their own digital ledgers. Though Big Blue’s analytics and security businesses have grown formidably, revenue for the full year was down 1% and Wall Street may need some more convincing. IBM’s stock returned a loss of 4% in 2017 even with dividends.
CEO
Virginia M. Rometty
CEO Title
Chairman, President & Chief Executive Officer
Sector
Technology
Industry
Information Technology Services
HQ Location
Armonk, N.Y.
Website
Years on Fortune 500 List
24
Employees
397,800
SPONSOR CENTER
| $ millions | % change | |
|---|---|---|
| Revenues ($M) | $79,139 | -1.0% |
| Profits ($M) | $5,753.0 | -51.5% |
| Assets ($M) | $125,356 | |
| Total Stockholder Equity ($M) | $17,594 | |
| Market Value — as of March 29, 2018 ($M) | $141,335 |
| Profit as % of Revenues | 7.3% | |
| Profits as % of Assets | 4.6% | |
| Profits as % of Stockholder Equity | 32.7% |
| Earnings Per Share ($) | 6.14 | |
| EPS % Change (from 2016) | -50.4% | |
| EPS % Change (5 year annual rate) | -15.6% | |
| EPS % Change (10 year annual rate) | -1.6% |
| Total Return to Investors (2017) | -4.0% | |
| Total Return to Investors (5 year, annualized) | -1.5% | |
| Total Return to Investors (10 year, annualized) | 6.1% |
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