Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
CEO
Virginia M. Rometty
CEO Title
Chairman, President & Chief Executive Officer
Sector
Technology
Industry
Information Technology Services
HQ Location
Armonk, NY
Website
Years on Fortune 500 List
23
Employees
414,400
SPONSOR CENTER
| $ millions | % change | |
|---|---|---|
| Revenues ($M) | $79,919 | -3.1% |
| Profits ($M) | $11,872.0 | -10.0% |
| Assets ($M) | $117,470 | |
| Total Stockholder Equity ($M) | $18,246 | |
| Market Value — as of March 31, 2017 ($M) | $164,251 |
| Profit as % of Revenues | 14.9% | |
| Profits as % of Assets | 10.1% | |
| Profits as % of Stockholder Equity | 65.1% |
| Earnings Per Share ($) | 12.38 | |
| EPS % Change (from 2015) | -7.7% | |
| EPS % Change (5 year annual rate) | -1.1% | |
| EPS % Change (10 year annual rate) | 7.3% |
| Total Return to Investors (2016) | 25.0% | |
| Total Return to Investors (5 year, annualized) | 0.5% | |
| Total Return to Investors (10 year, annualized) | 7.8% |
- Previous Close:
- Market Cap: NaNB
- Next Earnings Date:
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- Low:
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- 52 Week Low:
- 52 Week Change %: 0.00
- P/E Ratio: n/a
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- Dividend Yield: n/a
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