Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
CEO
Rod R. Little
CEO Title
Interim Principal Executive Officer
Sector
Retailing
Industry
Internet Services and Retailing
HQ Location
St. Petersburg, FL
Website
Years on Fortune 500 List
-
Employees
6,500
SPONSOR CENTER
| $ millions | % change | |
|---|---|---|
| Revenues ($M) | $3,568 | -3.3% |
| Profits ($M) | $118.7 | -29.9% |
| Assets ($M) | $1,305 | |
| Total Stockholder Equity ($M) | $195.5 | |
| Market Value — as of March 31, 2017 ($M) | $1,943 |
| Profit as % of Revenues | 3.3% | |
| Profits as % of Assets | 9.1% | |
| Profits as % of Stockholder Equity | 60.7% |
| Earnings Per Share ($) | 2.25 | |
| EPS % Change (from 2015) | -28.8% | |
| EPS % Change (5 year annual rate) | 2.1% | |
| EPS % Change (10 year annual rate) | - |
| Total Return to Investors (2016) | -30.1% | |
| Total Return to Investors (5 year, annualized) | 3.7% | |
| Total Return to Investors (10 year, annualized) | - |
- Previous Close:
- Market Cap: NaNB
- Next Earnings Date:
- High:
- Low:
- 52 Week High:
- 52 Week Low:
- 52 Week Change %: 0.00
- P/E Ratio: n/a
- EPS:
- Dividend Yield: n/a
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