Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
The hospitality company owns, leases, manages and franchises hotels through its subsidiaries, with brands like Hilton Hotels & Resorts, and Hampton Inn.
CEO
Christopher J. Nassetta
CEO Title
President, Chief Executive Officer & Director
Sector
Hotels, Restaurants & Leisure
Industry
Hotels, Casinos, Resorts
HQ Location
McLean, Va.
Website
Years on Fortune 500 List
15
Employees
163,000
SPONSOR CENTER
| $ millions | % change | |
|---|---|---|
| Revenues ($M) | $9,140 | -21.6% |
| Profits ($M) | $1,259.0 | 261.8% |
| Assets ($M) | $14,308 | |
| Total Stockholder Equity ($M) | $2,072 | |
| Market Value — as of March 29, 2018 ($M) | $24,957 |
| Profit as % of Revenues | 13.8% | |
| Profits as % of Assets | 8.8% | |
| Profits as % of Stockholder Equity | 60.8% |
| Earnings Per Share ($) | 3.85 | |
| EPS % Change (from 2016) | 266.7% | |
| EPS % Change (5 year annual rate) | - | |
| EPS % Change (10 year annual rate) | - |
| Total Return to Investors (2017) | 43.0% | |
| Total Return to Investors (5 year, annualized) | - | |
| Total Return to Investors (10 year, annualized) | - |
- Previous Close:
- Market Cap: NaNB
- Next Earnings Date:
- High:
- Low:
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- 52 Week Low:
- 52 Week Change %: 0.00
- P/E Ratio: n/a
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- Dividend Yield: n/a
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