The 115-year old Milwaukee-based motorcycle company shaved $41 million in operating expenses in 2017–and they needed to, because motorcycle sales dropped 6.7% from 2016.
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News about Harley-Davidson
raceAhead: June 27, 2016
LiveWire, the company’s first electric motorcycle, now available for pre-order
The LiveWire's specs include at least seven riding modes and a fully adjustable Showa suspension.
An icon of Americana, the motorcycle company has found itself in overlapping crosshairs of politics and demographics.
They're competing against their own used bikes.