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Fortune 500

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488

Harley-Davidson

HOG

The 115-year old Milwaukee-based motorcycle company shaved $41 million in operating expenses in 2017–and they needed to, because motorcycle sales dropped 6.7% from 2016.

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CEO

Matthew S. Levatich

CEO Title

President, Chief Executive Officer & Director

Sector

Transportation

Industry

Transportation Equipment

HQ Location

Milwaukee

Years on Fortune 500 List

17

Employees

5,800

Key Financials (Last Fiscal Year)
$ millions% change
Revenues ($M)$5,647-5.8%
Profits ($M)$521.8-24.6%
Assets ($M)$9,973
Total Stockholder Equity ($M)$1,844
Market Value — as of March 29, 2018 ($M)$7,198
Profit Ratios
Profit as % of Revenues9.2%
Profits as % of Assets5.2%
Profits as % of Stockholder Equity28.3%
Earnings Per Share (Last Fiscal Year)
Earnings Per Share ($)3.02
EPS % Change (from 2016)-21.1%
EPS % Change (5 year annual rate)2.1%
EPS % Change (10 year annual rate)-2.1%
Total Return
Total Return to Investors (2017)-10.3%
Total Return to Investors (5 year, annualized)3.1%
Total Return to Investors (10 year, annualized)3.1%
STOCK QUOTE
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News about Harley-Davidson

Harley-Davidson Rolls Out a New Range to Target Younger Riders

The company calls the launch its biggest ever product development project.

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Harley-Davidson Joins Bidding War for Italian Rival Ducati

If Harley-Davidson buys out Ducati, the duo will be worth $1.67 billion.

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Harley-Davidson Is Building a Factory in Thailand to Serve Southeast Asia

The plant would let Harley-Davidson avoid Thailand's up to 60% tariff on imported motocycles.

Read More →