Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
The global apparel company continued to see its namesake brand’s sales slide in 2018 despite remaining profitable overall. In Feb. 2019, it announced plans to spin off Old Navy.
CEO
Arthur L. Peck
CEO Title
President, Chief Executive Officer & Director
Sector
Retailing
Industry
Specialty Retailers: Apparel
HQ Location
San Francisco, Calif.
Website
Years on Fortune 500 List
25
Employees
135,000
SPONSOR CENTER
| $ millions | % change | |
|---|---|---|
| Revenues ($M) | $16,580 | 4.6% |
| Profits ($M) | $1,003.0 | 18.3% |
| Assets ($M) | $8,049 | |
| Total Stockholder Equity ($M) | $3,553 |
| Profit as % of Revenues | 6.0% | |
| Profits as % of Assets | 12.5% | |
| Profits as % of Stockholder Equity | 28.2% |
| Earnings Per Share ($) | 2.59 | |
| EPS % Change (from 2017) | 21.0% | |
| EPS % Change (5 year annual rate) | -1.1% | |
| EPS % Change (10 year annual rate) | 6.8% |
| Total Return to Investors (2018) | -21.9% | |
| Total Return to Investors (5 year, annualized) | -5.1% | |
| Total Return to Investors (10 year, annualized) | 9.5% |
- Previous Close:
- Market Cap: NaNB
- Next Earnings Date:
- High:
- Low:
- 52 Week High:
- 52 Week Low:
- 52 Week Change %: 0.00
- P/E Ratio: n/a
- EPS:
- Dividend Yield: n/a
News about Gap
CEO Jeff Jones promises "No surprises. No hidden fees--ever."
The fashion retailer is choking. Selling its popular denim brand is one option for relief.
Sonia Syngal has been president and CEO of Old Navy since 2016.
The company is also closing 230 of its namesake Gap stores.
Retailer left Northern Ireland off the map.
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