Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
The global apparel company streamlined its retail footprint in 2017, reducing its holdings to just over 3,500 retail locations under Gap’s various brands. The move proved to be shrewd, with net income up $172 million over 2016.
CEO
Arthur L. Peck
CEO Title
President, Chief Executive Officer & Director
Sector
Retailing
Industry
Specialty Retailers: Apparel
HQ Location
San Francisco
Website
Years on Fortune 500 List
24
Employees
135,000
SPONSOR CENTER
| $ millions | % change | |
|---|---|---|
| Revenues ($M) | $15,855 | 2.2% |
| Profits ($M) | $848.0 | 25.4% |
| Assets ($M) | $7,989 | |
| Total Stockholder Equity ($M) | $3,144 | |
| Market Value — as of March 29, 2018 ($M) | $12,147 |
| Profit as % of Revenues | 5.3% | |
| Profits as % of Assets | 10.6% | |
| Profits as % of Stockholder Equity | 27.0% |
| Earnings Per Share ($) | 2.14 | |
| EPS % Change (from 2016) | 26.6% | |
| EPS % Change (5 year annual rate) | -1.7% | |
| EPS % Change (10 year annual rate) | 7.4% |
| Total Return to Investors (2017) | 57.4% | |
| Total Return to Investors (5 year, annualized) | 4.7% | |
| Total Return to Investors (10 year, annualized) | 7.3% |
- Previous Close:
- Market Cap: NaNB
- Next Earnings Date:
- High:
- Low:
- 52 Week High:
- 52 Week Low:
- 52 Week Change %: 0.00
- P/E Ratio: n/a
- EPS:
- Dividend Yield: n/a
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