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Facebook continues to grow and to impress Wall Street despite controversy. It has come under fire for its privacy practices, and for its role in the spreading of misinformation and the distribution of harmful content. Nevertheless, in 2018, it generated $55.8 billion in revenue, up 37% from 2017, while the number of users on its core app rose by 9%. It appears that 2019 will be a rollercoaster: The company has said it expects to pay a fine of up to $5 billion related to a Federal Trade Commission probe into how it manages user data. CEO Mark Zuckerberg recently announced a new privacy-based strategy that could significantly change how customers use the product, with a focus on Facebook groups, encryption, and ephemeral content.

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Mark Zuckerberg

CEO Title

Chairman & Chief Executive Officer




Internet Services and Retailing

HQ Location

Menlo Park, Calif.

Years on Fortune 500 List




Key Financials (Last Fiscal Year)
$ millions% change
Revenues ($M)$55,83837.4%
Profits ($M)$22,112.038.8%
Assets ($M)$97,334
Total Stockholder Equity ($M)$84,127
Profit Ratios
Profit as % of Revenues39.6%
Profits as % of Assets22.7%
Profits as % of Stockholder Equity26.3%
Earnings Per Share (Last Fiscal Year)
Earnings Per Share ($)7.57
EPS % Change (from 2017)40.4%
EPS % Change (5 year annual rate)66.0%
EPS % Change (10 year annual rate)-
Total Return
Total Return to Investors (2018)-25.7%
Total Return to Investors (5 year, annualized)19.1%
Total Return to Investors (10 year, annualized)-
()0.00 0.00 (0)
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  • 52 Week Change %: 0.00
  • P/E Ratio: n/a
  • EPS:
  • Dividend Yield: n/a

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