Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
Coca-Cola is the world’s largest beverage company; drinks that bear one of its trademarks account for more than 1.9 billion of the 60 billion servings of all beverages consumed globally every day. That means, however, that management has had to rethink its iconic portfolio as consumers move away from the sugary drinks that have long fueled its empire. Coca-Cola has invested in juices, teas, coffees, and beverages made with organic and natural ingredients. It’s also been reducing sugar, using alternative sweeteners throughout its existing portfolio, and offering smaller can sizes. Revenue was down for the year, as were profits, which took a hit from a $3.6 billion one-time charge related to tax reform.
CEO
James R. Quincey
CEO Title
President, Chief Executive Officer & Director
Sector
Food, Beverages & Tobacco
Industry
Beverages
HQ Location
Atlanta
Website
Years on Fortune 500 List
24
Employees
61,800
SPONSOR CENTER
| $ millions | % change | |
|---|---|---|
| Revenues ($M) | $35,410 | -15.4% |
| Profits ($M) | $1,248.0 | -80.9% |
| Assets ($M) | $87,896 | |
| Total Stockholder Equity ($M) | $17,072 | |
| Market Value — as of March 29, 2018 ($M) | $185,207 |
| Profit as % of Revenues | 3.5% | |
| Profits as % of Assets | 1.4% | |
| Profits as % of Stockholder Equity | 7.3% |
| Earnings Per Share ($) | 0.29 | |
| EPS % Change (from 2016) | -80.5% | |
| EPS % Change (5 year annual rate) | -31.8% | |
| EPS % Change (10 year annual rate) | -13.8% |
| Total Return to Investors (2017) | 14.4% | |
| Total Return to Investors (5 year, annualized) | 8.1% | |
| Total Return to Investors (10 year, annualized) | 7.3% |
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- 52 Week Change %: 0.00
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