Coca-Cola is the world’s largest beverage company; drinks that bear one of its trademarks account for more than 1.9 billion of the 60 billion servings of all beverages consumed globally every day. That means, however, that management has had to rethink its iconic portfolio as consumers move away from the sugary drinks that have long fueled its empire. Coca-Cola has invested in juices, teas, coffees, and beverages made with organic and natural ingredients. It’s also been reducing sugar, using alternative sweeteners throughout its existing portfolio, and offering smaller can sizes. Revenue was down for the year, as were profits, which took a hit from a $3.6 billion one-time charge related to tax reform.
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