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Coca-Cola is the world’s largest beverage company; drinks that bear one of its trademarks account for more than 1.9 billion of the 60 billion servings of all beverages consumed globally every day. That means, however, that management has had to rethink its iconic portfolio as consumers move away from the sugary drinks that have long fueled its empire. Coca-Cola has invested in juices, teas, coffees, and beverages made with organic and natural ingredients. It’s also been reducing sugar, using alternative sweeteners throughout its existing portfolio, and offering smaller can sizes. Revenue was down for the year, as were profits, which took a hit from a $3.6 billion one-time charge related to tax reform.

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James R. Quincey

CEO Title

President, Chief Executive Officer & Director


Food, Beverages & Tobacco



HQ Location


Years on Fortune 500 List




Key Financials (Last Fiscal Year)
$ millions% change
Revenues ($M)$35,410-15.4%
Profits ($M)$1,248.0-80.9%
Assets ($M)$87,896
Total Stockholder Equity ($M)$17,072
Market Value — as of March 29, 2018 ($M)$185,207
Profit Ratios
Profit as % of Revenues3.5%
Profits as % of Assets1.4%
Profits as % of Stockholder Equity7.3%
Earnings Per Share (Last Fiscal Year)
Earnings Per Share ($)0.29
EPS % Change (from 2016)-80.5%
EPS % Change (5 year annual rate)-31.8%
EPS % Change (10 year annual rate)-13.8%
Total Return
Total Return to Investors (2017)14.4%
Total Return to Investors (5 year, annualized)8.1%
Total Return to Investors (10 year, annualized)7.3%
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