Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
Networking giant Cisco is plowing ahead under the management of CEO Chuck Robbins, a man whom longtime Cisco CEO and Silicon Valley luminary John Chambers once called an “execution machine.” The technology landscape is in the midst of a major shift as more businesses spend more money on cloud services from companies like Amazon and Microsoft than on datacenter hardware, the kind that has historically been Cisco’s specialty. As the company forges ahead, retooling its business for the cloud era, it has been simultaneously cutting costs while gobbling up upstarts. In the two years that Robbins has been in charge, Cisco has made about 20 acquisitions, including snatching up AppDynamics, an application analytics firm, for $3.7 billion just before the company was set to list on a stock exchange, and Viptela, a leader in software-defined networking, for $610 million in May. Expect to see more acquisitions as Cisco continues its transformation from a hardware-first company to one with software at its core.
CEO
Charles H. Robbins
CEO Title
Chief Executive Officer & Director
Sector
Technology
Industry
Network and Other Communications Equipment
HQ Location
San Jose, CA
Website
Years on Fortune 500 List
21
Employees
73,700

#183
SPONSOR CENTER
| $ millions | % change | |
|---|---|---|
| Revenues ($M) | $49,247 | 0.2% |
| Profits ($M) | $10,739.0 | 19.6% |
| Assets ($M) | $121,652 | |
| Total Stockholder Equity ($M) | $63,586 | |
| Market Value — as of March 31, 2017 ($M) | $169,266 |
| Profit as % of Revenues | 21.8% | |
| Profits as % of Assets | 8.8% | |
| Profits as % of Stockholder Equity | 16.9% |
| Earnings Per Share ($) | 2.11 | |
| EPS % Change (from 2015) | 20.6% | |
| EPS % Change (5 year annual rate) | 12.5% | |
| EPS % Change (10 year annual rate) | 9.0% |
| Total Return to Investors (2016) | 15.3% | |
| Total Return to Investors (5 year, annualized) | 14.1% | |
| Total Return to Investors (10 year, annualized) | 2.6% |
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- Market Cap: NaNB
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- 52 Week Change %: 0.00
- P/E Ratio: n/a
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