Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
CEO
Jan Zijderveld
CEO Title
Chief Executive Officer & Director
Sector
Household Products
Industry
Household and Personal Products
HQ Location
Suffern, N.Y.
Website
Years on Fortune 500 List
-
Employees
23,000
SPONSOR CENTER
| $ millions | % change | |
|---|---|---|
| Revenues ($M) | $5,571.3 | -2.5% |
| Profits ($M) | $-19.5 | -188.6% |
| Assets ($M) | $3,010 | |
| Total Stockholder Equity ($M) | $-904.5 |
| Profit as % of Revenues | -0.4% | |
| Profits as % of Assets | -0.6% | |
| Profits as % of Stockholder Equity | - |
| Earnings Per Share ($) | -0.10 | |
| EPS % Change (from 2017) | -100,100.0% | |
| EPS % Change (5 year annual rate) | - | |
| EPS % Change (10 year annual rate) | - |
| Total Return to Investors (2018) | -29.3% | |
| Total Return to Investors (5 year, annualized) | -37.7% | |
| Total Return to Investors (10 year, annualized) | -22.4% |
- Previous Close:
- Market Cap: NaNB
- Next Earnings Date:
- High:
- Low:
- 52 Week High:
- 52 Week Low:
- 52 Week Change %: 0.00
- P/E Ratio: n/a
- EPS:
- Dividend Yield: n/a
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