Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
The telecommunications giant improved its revenues in 2016 and posted a record $39.3 billion in cash from operations as it invested heavily in the wireless, fiber, and Internet Protocol networks that make up its business. It started the year integrating its 2015 acquisition of DirecTV and ended it by announcing an even larger deal for media stalwart Time Warner. Along the way the company added 6.2 million wireless subscribers in the highly competitive U.S. market and expanded its lucrative business services portfolio. AT&T was founded in 1983 and is based in Dallas.
CEO
Randall L. Stephenson
CEO Title
Chairman, President & Chief Executive Officer
Sector
Telecommunications
Industry
Telecommunications
HQ Location
Dallas, TX
Website
Years on Fortune 500 List
23
Employees
268,540

#23
SPONSOR CENTER
| $ millions | % change | |
|---|---|---|
| Revenues ($M) | $163,786 | 11.6% |
| Profits ($M) | $12,976.0 | -2.8% |
| Assets ($M) | $403,821 | |
| Total Stockholder Equity ($M) | $123,135 | |
| Market Value — as of March 31, 2017 ($M) | $255,679 |
| Profit as % of Revenues | 7.9% | |
| Profits as % of Assets | 3.2% | |
| Profits as % of Stockholder Equity | 10.5% |
| Earnings Per Share ($) | 2.10 | |
| EPS % Change (from 2015) | -11.4% | |
| EPS % Change (5 year annual rate) | 26.0% | |
| EPS % Change (10 year annual rate) | 1.1% |
| Total Return to Investors (2016) | 29.9% | |
| Total Return to Investors (5 year, annualized) | 12.7% | |
| Total Return to Investors (10 year, annualized) | 7.3% |
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- Market Cap: NaNB
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- 52 Week Change %: 0.00
- P/E Ratio: n/a
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News about AT&T
CEO Randall Stephenson to become executive chairman.
But it's still at least a year away from super-fast 5G deployments.
Without net neutrality, powerful legacy tech companies will be able to buy their way in.
Confusing stance may confuse consumers.
She noted the Justice Department's antitrust reviews should focus on consumer welfare, not politics.
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