Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
The Everything Store continued its assault on, well, everything in 2016: drones (via its Prime Air program), artificial intelligence (via its popular Alexa assistant), convenience stores (via its cashier-less Amazon Go chain), and most crucially, analyst expectations that the company couldn’t turn a profit with regularity. The e-commerce giant is plowing money in with its blockbuster Echo home automation device portfolio, its Prime streaming video and music service, and its industry-leading Amazon Web Services cloud computing platform, which is under siege from rivals including Microsoft and Google. Amazon was founded in 1994 and is headquartered in Seattle.
CEO
Jeffrey P. Bezos
CEO Title
Chairman, President & Chief Executive Officer
Sector
Technology
Industry
Internet Services and Retailing
HQ Location
Seattle, WA
Website
Years on Fortune 500 List
16
Employees
341,400
SPONSOR CENTER
| $ millions | % change | |
|---|---|---|
| Revenues ($M) | $135,987 | 27.1% |
| Profits ($M) | $2,371.0 | 297.8% |
| Assets ($M) | $83,402 | |
| Total Stockholder Equity ($M) | $19,285 | |
| Market Value — as of March 31, 2017 ($M) | $423,031 |
| Profit as % of Revenues | 1.7% | |
| Profits as % of Assets | 2.8% | |
| Profits as % of Stockholder Equity | 12.3% |
| Earnings Per Share ($) | 4.90 | |
| EPS % Change (from 2015) | 292.0% | |
| EPS % Change (5 year annual rate) | 29.0% | |
| EPS % Change (10 year annual rate) | 27.0% |
| Total Return to Investors (2016) | 10.9% | |
| Total Return to Investors (5 year, annualized) | 34.1% | |
| Total Return to Investors (10 year, annualized) | 34.2% |
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- Market Cap: NaNB
- Next Earnings Date:
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- 52 Week Change %: 0.00
- P/E Ratio: n/a
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News about Amazon.com
The price cut comes after Amazon closed its deal to purchase Ring
The company continues to insist YouTube is not for children.
The chain needs all the help it can get to delivery groceries to 40% of U.S. homes
Transparency has been woefully absent.
What has FDIC insurance, a debit card, and the ability to direct-deposit, but isn't actually a bank account?
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