Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
CEO
Martin J. Barrington
CEO Title
Chairman, President & Chief Executive Officer
Sector
Food, Beverages & Tobacco
Industry
Tobacco
HQ Location
Richmond, VA
Website
Years on Fortune 500 List
23
Employees
8,300
SPONSOR CENTER
| $ millions | % change | |
|---|---|---|
| Revenues ($M) | $19,337 | 2.6% |
| Profits ($M) | $14,239.0 | 171.7% |
| Assets ($M) | $45,932 | |
| Total Stockholder Equity ($M) | $12,770 | |
| Market Value — as of March 31, 2017 ($M) | $138,513 |
| Profit as % of Revenues | 73.6% | |
| Profits as % of Assets | 31.0% | |
| Profits as % of Stockholder Equity | 111.5% |
| Earnings Per Share ($) | 7.28 | |
| EPS % Change (from 2015) | 172.7% | |
| EPS % Change (5 year annual rate) | 34.7% | |
| EPS % Change (10 year annual rate) | 2.5% |
| Total Return to Investors (2016) | 20.4% | |
| Total Return to Investors (5 year, annualized) | 23.4% | |
| Total Return to Investors (10 year, annualized) | 19.5% |
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- Market Cap: NaNB
- Next Earnings Date:
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- 52 Week Change %: 0.00
- P/E Ratio: n/a
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- Dividend Yield: n/a
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