The department store operator sells apparel, footwear, accessories and beauty products at its locations and online.
News about J.C. Penney
It might be "sleeping with the enemy" but it's unavoidable.
And he thinks it'll keep him from having to close stores.
Back-to-school is expected to be a $83.6 billion bonanza.
The retailer's shares are soaring.
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The retail giant fell 0.8% on Friday
It was its first drop in 10 quarters.