{"headlines":[{"id":1320222,"content_type":"free full","is_magazine_content":"non-magazine","url":"\/2015\/09\/21\/carly-fiorina-republican-poll\/","title":"Carly Fiorina jumps to second place in new poll","content":"\u003Cp\u003ECarly Fiorina, \u003Ca href=\u0022http:\/\/fortune.com\/2015\/08\/14\/carly-fiorina-president-2\/\u0022\u003Ethe former CEO of Hewlett-Packard\u003C\/a\u003E \u003Cspan class=\u0022tickershortcode quotecard_hook unprocessed neutral\u0022 data-symbol=\u0022HPQ\u0022\u003E\n\t\t\t\t\u003Cspan class=\u0022wrapper trend-wrapper\u0022\u003E\n\t\t\t\t\t\u003Ca class=\u0022exit_trigger_set\u0022 href=\u0022\/company\/hpq\/\u0022\u003E\n\t\t\t\t\t\t\u003Cspan class=\u0022ticker\u0022\u003EHPQ\u003C\/span\u003E\n\t\t\t\t\t\t\u003Cspan class=\u0022change percent\u0022\u003E\u003C\/span\u003E\n\t\t\t\t\t\u003C\/a\u003E\n\t\t\t\t\u003C\/span\u003E\n\t\t\t\u003C\/span\u003E, is now the second favorite Republican candidate, according to a new \u003Ca href=\u0022http:\/\/i2.cdn.turner.com\/cnn\/2015\/images\/09\/20\/rel10a.pdf\u0022\u003ECNN\/ORC poll\u003C\/a\u003E released on Monday.\u003C\/p\u003E\n\u003Cp\u003EFiorina rose 12 points compared to a \u003Ca href=\u0022http:\/\/fortune.com\/2015\/09\/10\/donald-trump-poll-2\/\u0022\u003Epoll conducted earlier this month\u003C\/a\u003E, putting her at 15% support. Donald Trump is still in first place with 24%, but has dropped 8 points from the earlier poll.\u003C\/p\u003E\n\u003Cp\u003EThese numbers are likely a result of the second Republican debate that took place on Wednesday and a strong performance by Fiorina. She seemed to win favor by calling out Trump for his personal attacks and for her impassioned criticism of \u003Ca href=\u0022http:\/\/fortune.com\/2015\/07\/29\/marco-rubio-planned-parenthood\/\u0022\u003EPlanned Parenthood\u003C\/a\u003E. The poll states that 52% of Republican voters chose Fiorina as the winner of the debate, and 31% identified Trump as the loser.\u003C\/p\u003E\n\u003Cp\u003EBen Carson, who was in the spotlight for being the second place candidate earlier this month with 19% support, has fallen to third place just behind Fiorina with 14%. None of the three leading candidates have any political experience. The most supported political veteran is Florida senator Marco Rubio with 11%.\u003C\/p\u003E\n\u003Cp\u003EScott Walker has fallen to less than 1% support, which is particularly shocking considering he held a fairly comfortable \u003Ca href=\u0022http:\/\/www.realclearpolitics.com\/epolls\/2016\/president\/ia\/iowa_republican_presidential_caucus-3194.html\u0022\u003Elead in Iowa polls\u003C\/a\u003E early on.\u003Cbr \/\u003E\n\u003Cdiv class=\u0022video-wrapper\u0022  data-ratio=\u00220.56363636363636\u0022 data-pos=\u00221\u0022\u003E\n\t\t\t\t\u003Cobject id=\u0022bc-video-4491806613001-1\u0022 class=\u0022BrightcoveExperience\u0022\u003E\u003Cparam name=\u0022bgcolor\u0022 value=\u0022#FFFFFF\u0022\/\u003E\u003Cparam name=\u0022width\u0022 value=\u0022550\u0022\/\u003E\u003Cparam name=\u0022height\u0022 value=\u0022310\u0022\/\u003E\u003Cparam name=\u0022playerID\u0022 value=\u00223160175193001\u0022\/\u003E\u003Cparam name=\u0022playerKey\u0022 value=\u0022AQ~~,AAAB668kGak~,LMlvL4u4ShOTHD9z00VquajMOcH97tcW\u0022\/\u003E\u003Cparam name=\u0022isVid\u0022 value=\u0022true\u0022\/\u003E\u003Cparam name=\u0022isUI\u0022 value=\u0022true\u0022\/\u003E\u003Cparam name=\u0022videoSmoothing\u0022 value=\u0022true\u0022\/\u003E\u003Cparam name=\u0022seamlessTabbing\u0022 value=\u0022false\u0022\/\u003E\u003Cparam name=\u0022swliveconnect\u0022 value=\u0022true\u0022\/\u003E\u003Cparam name=\u0022dynamicStreaming\u0022 value=\u0022true\u0022\/\u003E\u003Cparam name=\u0022autoStart\u0022 value=\u0022false\u0022\/\u003E\u003Cparam name=\u0022@videoPlayer\u0022 value=\u00224491806613001\u0022\/\u003E\u003Cparam name=\u0022linkBaseURL\u0022 value=\u0022http:\/\/for.tn\/1LIgHog\u0022\/\u003E\u003Cparam name=\u0022includeAPI\u0022 value=\u0022true\u0022\/\u003E\u003Cparam name=\u0022templateLoadHandler\u0022 value=\u0022Fortune_onTemplateLoad\u0022\/\u003E\u003Cparam name=\u0022templateReadyHandler\u0022 value=\u0022Fortune_onTemplateReady\u0022\/\u003E\u003Cparam name=\u0022wmode\u0022 value=\u0022opaque\u0022\/\u003E\u003Cparam name=\u0022adServerURL\u0022 value=\u0022http:\/\/pubads.g.doubleclick.net\/gampad\/ads?env=vp\u0026#038;gdfp_req=1\u0026#038;impl=s\u0026#038;output=xml_vast2\u0026#038;iu=\/8484\/fort\/video_bc\/leadership_bc\u0026#038;sz=1000x1\u0026#038;cust_params=tags%3Dcarlyfiorina%2Cdonaldtrump%2Cdonaldtrumpsremarksoncarlyfiorinaslooks%2Cgopdebate%2Crepublicandebate%26ch%3Dleadership%26topic%3Drepublicandebate\u0026#038;unviewed_position_start=1\u0026#038;correlator=timestamp\u0022\/\u003E\u003C\/object\u003E\n\t\t\t\u003C\/div\u003E\n\t\t\t\u003Cscript type=\u0022text\/javascript\u0022\u003E\n\t\t\t\tbrightcove.createExperiences();\n\t\t\t\u003C\/script\u003E\u003C\/p\u003E\n","time":{"pretty":"September 21, 2015","published":"2015-09-21 10:46:40","updated":"2015-09-21 10:46:40","minute":"10:46 AM EDT","is_same_day":true,"is_home_pop":true},"comment_url":"http:\/\/fortune.com\/2015\/09\/21\/carly-fiorina-republican-poll\/","absolute_url":"http:\/\/fortune.com\/2015\/09\/21\/carly-fiorina-republican-poll\/","redirect_url":"","partner":"","outbrain_url":"http:\/\/fortune.com\/2015\/09\/21\/carly-fiorina-republican-poll\/","outbrain_footer":true,"outbrain_right_rail":true,"short_title":"Carly Fiorina jumps to second place in new poll"},{"id":1320163,"content_type":"free full","is_magazine_content":"non-magazine","url":"\/2015\/09\/21\/apple-iphone-record-ios9\/","title":"Apple\u0027s new iPhone software set an impressive record","content":"\u003Cp\u003EApple\u0026#8217;s latest mobile operating system, iOS 9, has been downloaded at a faster rate than any other previous Apple OS, according to a \u003Ca href=\u0022http:\/\/www.apple.com\/pr\/library\/2015\/09\/21iPhone-6s-iPhone-6s-Plus-Arrive-on-Friday-September-25.html\u0022 target=\u0022_blank\u0022\u003Ecompany statement\u003C\/a\u003E.\u003C\/p\u003E\n\u003Cp\u003EWith this momentum, as spelled out by Apple\u0026#8217; senior vice president of worldwide marketing Phil Schiller, iOs 9 is \u0026#8220;on pace to be downloaded by more users than any other software release in Apple\u2019s history.\u201d\u003C\/p\u003E\n\u003Cp\u003EMore than 50 percent of devices have already migrated to the new OS, which was only \u003Ca href=\u0022http:\/\/fortune.com\/2015\/09\/16\/apple-ios9-reviews\/\u0022 target=\u0022_blank\u0022\u003Ereleased\u003C\/a\u003E to the public on September 16. This would beat outsider estimates, which according to \u003Ca href=\u0022http:\/\/www.apple.com\/pr\/library\/2015\/09\/21iPhone-6s-iPhone-6s-Plus-Arrive-on-Friday-September-25.html\u0022 target=\u0022_blank\u0022\u003EApple Insider\u003C\/a\u003E, was pegged at an early adoption rate of around 36%.\u003C\/p\u003E\n\u003Cp\u003EThis also beats early estimates comparing the adoption of iOS 9 with its predecessor, iOS 8. \u003Ca href=\u0022http:\/\/www.macrumors.com\/2015\/09\/17\/early-ios-9-adoption-rate\/\u0022 target=\u0022_blank\u0022\u003EMacRumors\u003C\/a\u003E said early analysis had shown that users had installed both operating systems at roughly the same pace, and it remains to be seen if any technical glitches could slow down the downloading of iOS 9, as \u003Ca href=\u0022http:\/\/www.theverge.com\/2014\/10\/7\/6934381\/ios-8-adoption-slows-statistics\u0022 target=\u0022_blank\u0022\u003Ewas the case\u003C\/a\u003E with the previous OS.\u003C\/p\u003E\n\u003Cp\u003EThe ease of upgrading operating systems also highlights a key differentiation between Apple and Google\u0026#8217;s mobile operating system Android. The fracturing of many mobile phones running different variations of the Android OS means upgrading new versions take much longer on Google\u0026#8217;s platform. The early 12% adoption rate for iOS 9 among Apple users in 24 hours, \u003Ca href=\u0022http:\/\/www.macrumors.com\/2015\/09\/17\/early-ios-9-adoption-rate\/\u0022 target=\u0022_blank\u0022\u003Efor example\u003C\/a\u003E, took Android\u0026#8217;s last operating system, Lollipop, 5 months to achieve.\u003C\/p\u003E\n","time":{"pretty":"September 21, 2015","published":"2015-09-21 10:25:57","updated":"2015-09-21 10:25:57","minute":"10:25 AM EDT","is_same_day":true,"is_home_pop":true},"comment_url":"http:\/\/fortune.com\/2015\/09\/21\/apple-iphone-record-ios9\/","absolute_url":"http:\/\/fortune.com\/2015\/09\/21\/apple-iphone-record-ios9\/","redirect_url":"","partner":"","outbrain_url":"http:\/\/fortune.com\/2015\/09\/21\/apple-iphone-record-ios9\/","outbrain_footer":true,"outbrain_right_rail":true,"short_title":""},{"id":1319657,"content_type":"free full","is_magazine_content":"non-magazine","url":"\/2015\/09\/21\/amazon-netflix-emmys\/","title":"Amazon wins battle of the streaming services over Netflix at the Emmys","content":"\u003Cp\u003ELast year, Amazon\u0026#8217;s streaming video service received a grand total of zero Emmy nominations, compared with 31 for Netflix.\u003C\/p\u003E\n\u003Cp\u003EThis year, Amazon \u003Cspan class=\u0022tickershortcode quotecard_hook unprocessed neutral\u0022 data-symbol=\u0022AMZN\u0022\u003E\n\t\t\t\t\u003Cspan class=\u0022wrapper trend-wrapper\u0022\u003E\n\t\t\t\t\t\u003Ca class=\u0022exit_trigger_set\u0022 href=\u0022\/company\/amzn\/\u0022\u003E\n\t\t\t\t\t\t\u003Cspan class=\u0022ticker\u0022\u003EAMZN\u003C\/span\u003E\n\t\t\t\t\t\t\u003Cspan class=\u0022change percent\u0022\u003E\u003C\/span\u003E\n\t\t\t\t\t\u003C\/a\u003E\n\t\t\t\t\u003C\/span\u003E\n\t\t\t\u003C\/span\u003E topped the award tally of its streaming rival by taking home five Emmy statues despite having roughly one-third of the number of nominations Netflix \u003Cspan class=\u0022tickershortcode quotecard_hook unprocessed neutral\u0022 data-symbol=\u0022NFLX\u0022\u003E\n\t\t\t\t\u003Cspan class=\u0022wrapper trend-wrapper\u0022\u003E\n\t\t\t\t\t\u003Ca class=\u0022exit_trigger_set\u0022 href=\u0022\/company\/nflx\/\u0022\u003E\n\t\t\t\t\t\t\u003Cspan class=\u0022ticker\u0022\u003ENFLX\u003C\/span\u003E\n\t\t\t\t\t\t\u003Cspan class=\u0022change percent\u0022\u003E\u003C\/span\u003E\n\t\t\t\t\t\u003C\/a\u003E\n\t\t\t\t\u003C\/span\u003E\n\t\t\t\u003C\/span\u003E did. Netflix won four Emmys last night after being nominated for 34 awards, while Amazon only received a dozen nominations, but still walked away the biggest winner among the streaming services.\u003C\/p\u003E\n\u003Cp\u003EAmazon\u0026#8217;s biggest wins came last night at the Primetime Emmy Awards, where actor Jeffrey Tambor won an Emmy for his lead comedy role in the series \u0026#8220;Transparent.\u0026#8221; The show, which is produced by Amazon and streamed online, also won an Emmy for director Jill Soloway. Amazon\u0026#8217;s other three awards \u2014 all from \u0026#8220;Transparent,\u0026#8221; including a win for guest actor Bradley Whitford \u2014 had been handed out a week earlier at the Primetime Creative Arts Emmys.\u003C\/p\u003E\n\u003Cp\u003EMeanwhile, this year\u0026#8217;s Emmys represented a step back for Netflix, at least in terms of the number of statues the popular streaming service took home. Last year, Netflix wrangled seven awards \u2014 all of them handed out at the Creative Arts Emmys \u2014 but the service did manage to win at least one of its five awards this year on the big stage last night, with \u0026#8220;Orange Is the New Black\u0026#8221; cast member Uzo Aduba winning for Outstanding Supporting Actress in a Comedy Series. Aduba \u2014 who won a guest actress Emmy last year \u2014 gave an emotional acceptance speech that marked the high point of the evening for Netflix.\u003C\/p\u003E\n\u003Cp\u003EBoth Amazon and Netflix ultimately lost out in the category for Outstanding Comedy Series, with \u0026#8220;Transparent\u0026#8221; and Netflix\u0026#8217;s popular freshman series \u0026#8220;Unbreakable Kimmy Schmidt\u0026#8221; losing out to the scathing political satire of HBO\u0026#8217;s \u0026#8220;Veep.\u0026#8221; \u003Ca href=\u0022http:\/\/fortune.com\/2015\/09\/21\/emmys-transparent-veep\/\u0022 target=\u0022_blank\u0022\u003EThe win by \u0026#8220;Veep\u0026#8221; actually made history\u003C\/a\u003E by ending the five-year winning streak of ABC\u0026#8217;s \u003Cspan class=\u0022tickershortcode quotecard_hook unprocessed neutral\u0022 data-symbol=\u0022DIS\u0022\u003E\n\t\t\t\t\u003Cspan class=\u0022wrapper trend-wrapper\u0022\u003E\n\t\t\t\t\t\u003Ca class=\u0022exit_trigger_set\u0022 href=\u0022\/company\/dis\/\u0022\u003E\n\t\t\t\t\t\t\u003Cspan class=\u0022ticker\u0022\u003EDIS\u003C\/span\u003E\n\t\t\t\t\t\t\u003Cspan class=\u0022change percent\u0022\u003E\u003C\/span\u003E\n\t\t\t\t\t\u003C\/a\u003E\n\t\t\t\t\u003C\/span\u003E\n\t\t\t\u003C\/span\u003E \u0026#8220;Modern Family.\u0026#8221;\u003C\/p\u003E\n\u003Cp\u003EOverall, it was a huge night for HBO, which owned by Time Warner \u003Cspan class=\u0022tickershortcode quotecard_hook unprocessed neutral\u0022 data-symbol=\u0022TWX\u0022\u003E\n\t\t\t\t\u003Cspan class=\u0022wrapper trend-wrapper\u0022\u003E\n\t\t\t\t\t\u003Ca class=\u0022exit_trigger_set\u0022 href=\u0022\/company\/twx\/\u0022\u003E\n\t\t\t\t\t\t\u003Cspan class=\u0022ticker\u0022\u003ETWX\u003C\/span\u003E\n\t\t\t\t\t\t\u003Cspan class=\u0022change percent\u0022\u003E\u003C\/span\u003E\n\t\t\t\t\t\u003C\/a\u003E\n\t\t\t\t\u003C\/span\u003E\n\t\t\t\u003C\/span\u003E, as the premium cable network led the TV pack with a whopping 43 Emmy wins after scoring triple the number of nominations of its nearest competitors (126 Emmy noms for HBO, compared to 42 for ABC). The Emmy runner-up to HBO was NBC \u003Cspan class=\u0022tickershortcode quotecard_hook unprocessed neutral\u0022 data-symbol=\u0022CMCSA\u0022\u003E\n\t\t\t\t\u003Cspan class=\u0022wrapper trend-wrapper\u0022\u003E\n\t\t\t\t\t\u003Ca class=\u0022exit_trigger_set\u0022 href=\u0022\/company\/cmcsa\/\u0022\u003E\n\t\t\t\t\t\t\u003Cspan class=\u0022ticker\u0022\u003ECMCSA\u003C\/span\u003E\n\t\t\t\t\t\t\u003Cspan class=\u0022change percent\u0022\u003E\u003C\/span\u003E\n\t\t\t\t\t\u003C\/a\u003E\n\t\t\t\t\u003C\/span\u003E\n\t\t\t\u003C\/span\u003E, which won 12 statues \u2014 the same number taken home by the HBO\u0026#8217;s \u0026#8220;Game of Thrones,\u0026#8221; which won for best drama series and set a record for the most Emmys awarded to any series in one year.\u003C\/p\u003E\n\u003Cp\u003EStill, the Emmy dominance of a network like HBO may not be read as a complete win for the traditional television model. The network\u0026#8217;s standalone streaming service, HBO Now, is helping to blur the line between traditional network television and streaming online content at a time when streaming services such as Amazon and Netflix are aiming to hear their shows\u0026#8217; names called out on Emmy night more and more every year.\u003Cbr \/\u003E\n\u003Cdiv class=\u0022video-wrapper\u0022  data-ratio=\u00220.56363636363636\u0022 data-pos=\u00222\u0022\u003E\n\t\t\t\t\u003Cobject id=\u0022bc-video-4457513730001-2\u0022 class=\u0022BrightcoveExperience\u0022\u003E\u003Cparam name=\u0022bgcolor\u0022 value=\u0022#FFFFFF\u0022\/\u003E\u003Cparam name=\u0022width\u0022 value=\u0022550\u0022\/\u003E\u003Cparam name=\u0022height\u0022 value=\u0022310\u0022\/\u003E\u003Cparam name=\u0022playerID\u0022 value=\u00223160175193001\u0022\/\u003E\u003Cparam name=\u0022playerKey\u0022 value=\u0022AQ~~,AAAB668kGak~,LMlvL4u4ShOTHD9z00VquajMOcH97tcW\u0022\/\u003E\u003Cparam name=\u0022isVid\u0022 value=\u0022true\u0022\/\u003E\u003Cparam name=\u0022isUI\u0022 value=\u0022true\u0022\/\u003E\u003Cparam name=\u0022videoSmoothing\u0022 value=\u0022true\u0022\/\u003E\u003Cparam name=\u0022seamlessTabbing\u0022 value=\u0022false\u0022\/\u003E\u003Cparam name=\u0022swliveconnect\u0022 value=\u0022true\u0022\/\u003E\u003Cparam name=\u0022dynamicStreaming\u0022 value=\u0022true\u0022\/\u003E\u003Cparam name=\u0022autoStart\u0022 value=\u0022false\u0022\/\u003E\u003Cparam name=\u0022@videoPlayer\u0022 value=\u00224457513730001\u0022\/\u003E\u003Cparam name=\u0022linkBaseURL\u0022 value=\u0022http:\/\/for.tn\/1V5fQ65\u0022\/\u003E\u003Cparam name=\u0022includeAPI\u0022 value=\u0022true\u0022\/\u003E\u003Cparam name=\u0022templateLoadHandler\u0022 value=\u0022Fortune_onTemplateLoad\u0022\/\u003E\u003Cparam name=\u0022templateReadyHandler\u0022 value=\u0022Fortune_onTemplateReady\u0022\/\u003E\u003Cparam name=\u0022wmode\u0022 value=\u0022opaque\u0022\/\u003E\u003Cparam name=\u0022adServerURL\u0022 value=\u0022http:\/\/pubads.g.doubleclick.net\/gampad\/ads?env=vp\u0026#038;gdfp_req=1\u0026#038;impl=s\u0026#038;output=xml_vast2\u0026#038;iu=\/8484\/fort\/video_bc\/tech_bc\u0026#038;sz=1000x1\u0026#038;cust_params=tags%3Damazon%2Camazonnews%2Camazonofflinevideo%2Camazonprimevideo%2Camazonprimevideooffline%2Camazonseries%2Camazonstreaming%2Camazonstudios%2Camazonvideo%2Camazonvideodownloads%2Camazoneprime%2Centeratainmentnews%2Cmovienews%2Cstreamingbrusiness%2Ctvnews%2Cvideo%2Cvideostreaming%26ch%3Dtech%26topic%3Damazon\u0026#038;unviewed_position_start=1\u0026#038;correlator=timestamp\u0022\/\u003E\u003C\/object\u003E\n\t\t\t\u003C\/div\u003E\n\t\t\t\u003Cscript type=\u0022text\/javascript\u0022\u003E\n\t\t\t\tbrightcove.createExperiences();\n\t\t\t\u003C\/script\u003E\u003C\/p\u003E\n","time":{"pretty":"September 21, 2015","published":"2015-09-21 10:23:40","updated":"2015-09-21 10:23:40","minute":"10:23 AM EDT","is_same_day":true,"is_home_pop":true},"comment_url":"http:\/\/fortune.com\/2015\/09\/21\/amazon-netflix-emmys\/","absolute_url":"http:\/\/fortune.com\/2015\/09\/21\/amazon-netflix-emmys\/","redirect_url":"","partner":"","outbrain_url":"http:\/\/fortune.com\/2015\/09\/21\/amazon-netflix-emmys\/","outbrain_footer":true,"outbrain_right_rail":true,"short_title":"Amazon wins battle of the streaming services over Netflix at the Emmys"},{"id":1320379,"content_type":"free full","is_magazine_content":"non-magazine","url":"\/2015\/09\/21\/microsoft-apple-iphone\/","title":"Why Apple should partner with Microsoft","content":"\u003Cp\u003EDuring a presentation at Dreamforce last week, Microsoft CEO Satya Nadella \u003Ca href=\u0022http:\/\/www.businessinsider.com\/microsoft-ceo-satya-nadella-used-iphone-2015-9\u0022\u003Ereportedly\u003C\/a\u003E demonstrated the Outlook mobile app on the iPhone first before switching to a Windows phone. This is surprising, given that Apple \u003Cspan class=\u0022tickershortcode quotecard_hook unprocessed neutral\u0022 data-symbol=\u0022AAPL\u0022\u003E\n\t\t\t\t\u003Cspan class=\u0022wrapper trend-wrapper\u0022\u003E\n\t\t\t\t\t\u003Ca class=\u0022exit_trigger_set\u0022 href=\u0022\/company\/aapl\/\u0022\u003E\n\t\t\t\t\t\t\u003Cspan class=\u0022ticker\u0022\u003EAAPL\u003C\/span\u003E\n\t\t\t\t\t\t\u003Cspan class=\u0022change percent\u0022\u003E\u003C\/span\u003E\n\t\t\t\t\t\u003C\/a\u003E\n\t\t\t\t\u003C\/span\u003E\n\t\t\t\u003C\/span\u003E and Microsoft \u003Cspan class=\u0022tickershortcode quotecard_hook unprocessed neutral\u0022 data-symbol=\u0022MSFT\u0022\u003E\n\t\t\t\t\u003Cspan class=\u0022wrapper trend-wrapper\u0022\u003E\n\t\t\t\t\t\u003Ca class=\u0022exit_trigger_set\u0022 href=\u0022\/company\/msft\/\u0022\u003E\n\t\t\t\t\t\t\u003Cspan class=\u0022ticker\u0022\u003EMSFT\u003C\/span\u003E\n\t\t\t\t\t\t\u003Cspan class=\u0022change percent\u0022\u003E\u003C\/span\u003E\n\t\t\t\t\t\u003C\/a\u003E\n\t\t\t\t\u003C\/span\u003E\n\t\t\t\u003C\/span\u003E were bitter rivals at one time. And earlier this month, Apple surprised everyone when it \u003Ca href=\u0022http:\/\/fortune.com\/2015\/09\/09\/microsoft-apple-event-office\/\u0022\u003Einvited\u003C\/a\u003E a Microsoft representative to present at the event unveiling its new iPhone and other products.\u003C\/p\u003E\n\u003Cp\u003ENot that we should read too much into both events, but the instances remind me how much both companies could benefit by forming a partnership.\u003C\/p\u003E\n\u003Cp\u003EApple is a consumer company. \u003Ca href=\u0022http:\/\/files.shareholder.com\/downloads\/AAPL\/736727553x0xS1193125-15-259935\/320193\/filing.pdf\u0022\u003EMore than 60%\u003C\/a\u003E of its sales come from its flagship iPhone. But even though Apple\u2019s global market share continues to climb, the sales growth for smartphones is declining and competition from Android devices is likely to remain fierce. That means the company needs supplement its consumer business by expanding its presence in the lucrative enterprise market, which is estimated to reach \u003Ca href=\u0022http:\/\/www.zdnet.com\/article\/enterprise-software-spend-to-reach-620-billion-in-2015-forrester\/\u0022\u003E$620 billion\u003C\/a\u003E this year.\u003C\/p\u003E\n\u003Cp\u003EThe growth in tablets (like the iPad) is being driven by business adoption, according to research from Forrester cited by \u003Ca href=\u0022http:\/\/appleinsider.com\/articles\/15\/07\/13\/led-by-enterprise-sales-global-tablet-use-predicted-to-approach-800m-by-2018\u0022\u003EAppleInsider\u003C\/a\u003E. In addition, Forrester also sees Apple as being strongly positioned to reap the benefits of this growth, especially through its \u003Ca href=\u0022https:\/\/www.apple.com\/pr\/library\/2014\/07\/15Apple-and-IBM-Forge-Global-Partnership-to-Transform-Enterprise-Mobility.html\u0022\u003Epartnership\u003C\/a\u003E with IBM \u003Cspan class=\u0022tickershortcode quotecard_hook unprocessed neutral\u0022 data-symbol=\u0022IBM\u0022\u003E\n\t\t\t\t\u003Cspan class=\u0022wrapper trend-wrapper\u0022\u003E\n\t\t\t\t\t\u003Ca class=\u0022exit_trigger_set\u0022 href=\u0022\/company\/ibm\/\u0022\u003E\n\t\t\t\t\t\t\u003Cspan class=\u0022ticker\u0022\u003EIBM\u003C\/span\u003E\n\t\t\t\t\t\t\u003Cspan class=\u0022change percent\u0022\u003E\u003C\/span\u003E\n\t\t\t\t\t\u003C\/a\u003E\n\t\t\t\t\u003C\/span\u003E\n\t\t\t\u003C\/span\u003E. An alliance with Microsoft will only help this process and strengthen Apple\u2019s position in the important enterprise market.\u003C\/p\u003E\n\u003Cp\u003EMicrosoft\u2019s Office suite, which includes popular programs like Excel, Word and PowerPoint, are used by 1.2 billion people, according to the \u003Ca href=\u0022http:\/\/news.microsoft.com\/bythenumbers\/ms_numbers.pdf\u0022\u003Ecompany\u003C\/a\u003E. Products from Google \u003Cspan class=\u0022tickershortcode quotecard_hook unprocessed neutral\u0022 data-symbol=\u0022GOOG\u0022\u003E\n\t\t\t\t\u003Cspan class=\u0022wrapper trend-wrapper\u0022\u003E\n\t\t\t\t\t\u003Ca class=\u0022exit_trigger_set\u0022 href=\u0022\/company\/goog\/\u0022\u003E\n\t\t\t\t\t\t\u003Cspan class=\u0022ticker\u0022\u003EGOOG\u003C\/span\u003E\n\t\t\t\t\t\t\u003Cspan class=\u0022change percent\u0022\u003E\u003C\/span\u003E\n\t\t\t\t\t\u003C\/a\u003E\n\t\t\t\t\u003C\/span\u003E\n\t\t\t\u003C\/span\u003E and others offer some competition but Microsoft Office remains the gold standard of business software due its long history with users and the ubiquity of PCs in the workplace. So while the \u003Cem\u003EOffice for iPad\u003C\/em\u003E and \u003Cem\u003EOffice for iPhone\u003C\/em\u003E apps have been downloaded 80 million times, that still leaves a large market of loyal Office users for Apple to target.\u003C\/p\u003E\n\u003Cp\u003EMoreover, as the gap between PC sales versus those of Macs narrows over time, Apple is in an ideal position to take advantage of this trend by improving the performance of Microsoft products on its platform. In other words, Apple could get a double hit due to increasing sales of its own hardware and surging popularity of Microsoft Office 365, its cloud service, which is now beating both Google Apps and Salesforce \u003Cspan class=\u0022tickershortcode quotecard_hook unprocessed neutral\u0022 data-symbol=\u0022CRM\u0022\u003E\n\t\t\t\t\u003Cspan class=\u0022wrapper trend-wrapper\u0022\u003E\n\t\t\t\t\t\u003Ca class=\u0022exit_trigger_set\u0022 href=\u0022\/company\/crm\/\u0022\u003E\n\t\t\t\t\t\t\u003Cspan class=\u0022ticker\u0022\u003ECRM\u003C\/span\u003E\n\t\t\t\t\t\t\u003Cspan class=\u0022change percent\u0022\u003E\u003C\/span\u003E\n\t\t\t\t\t\u003C\/a\u003E\n\t\t\t\t\u003C\/span\u003E\n\t\t\t\u003C\/span\u003E in terms of usage, according to \u003Ca href=\u0022http:\/\/www.cio.com\/article\/2973611\/office-365-beats-salesforce-as-most-popular-enterprise-service-in-new-survey.html\u0022\u003ECIO\u003C\/a\u003E.\u003C\/p\u003E\n\u003Cp\u003ELikely reasons for Microsoft Office 365\u2019s popularity include reliability and familiarity, the cost and difficulty of re-training employees on new platforms as companies migrate to the cloud, and a push by Microsoft to retake the crown. At the same time, Apple has introduced its new 12.9 inch iPad Pro, which is expected to help the company expand further into the enterprise market, according to investor research site \u003Ca href=\u0022http:\/\/www.fool.com\/investing\/general\/2015\/09\/17\/does-apple-incs-ipad-pro-have-what-it-takes-to-sna.aspx\u0022\u003EMotley Fool\u003C\/a\u003E and \u003Ca href=\u0022http:\/\/www.marketwatch.com\/story\/with-ipad-pro-apple-bets-on-tablets-beating-pcs-in-the-workplace-2015-09-10\u0022\u003Eothers\u003C\/a\u003E. It\u2019s worth noting that even though the tablet market is projected to decline, the 2-1 hybrid device market (of which the iPad Pro is a part) is slated to grow by \u003Ca href=\u0022http:\/\/www.computerworld.com\/article\/2976359\/tablets\/idc-lowers-its-market-outlook-for-pcs-and-tablets.html\u0022\u003E86.5%\u003C\/a\u003E this year, according to IDC.\u003C\/p\u003E\n\u003Cp\u003EIronically, Microsoft\u2019s Surface line competes head on with iPads in the business segment. But then that\u2019s all the more reason why improved performance of Microsoft\u2019s Office products on the Apple platform is critical. Without it, Apple could lose competitive ground to Surface and other devices. This does, of course, bring up an interesting question: why would Microsoft agree to cooperate with Apple if it could potentially hurt its own hardware sales?\u003C\/p\u003E\n\u003Cp\u003EThe answer is two-fold. While Microsoft\u2019s Surface business is healthy, the iPad Pro seems to have far brighter prospects, according to \u003Ca href=\u0022https:\/\/gigaom.com\/2015\/09\/11\/why-enterprise-will-chose-ipad-pro-over-microsofts-surface\/\u0022\u003Eanalysts\u003C\/a\u003E. That means cooperation with Apple is not only desirable for Microsoft, but necessary, in its own bid to reach the widest possible audience for Office. Apple\u2019s products exist in a highly inter-connected and sticky ecosystem; you\u2019re either part of it or not.\u003C\/p\u003E\n\u003Cp\u003EAnother reason that Microsoft needs Apple is because the company is morphing from being a software provider to a cloud-based services company, especially over mobile devices. With Apple iOS\u2019 \u003Ca href=\u0022http:\/\/www.gartner.com\/newsroom\/id\/3115517\u0022\u003Emarket share\u003C\/a\u003E in the mobile arena nearly 7 times that of Microsoft, the latter needs Apple\u2019s users to maximize its reach.\u003C\/p\u003E\n\u003Cp\u003EAll of this points to the fact that a burgeoning partnership between Apple and Microsoft is sensible, inevitable and overdue.\u003C\/p\u003E\n\u003Cp\u003E\u003Cem\u003ES. Kumar is a tech and business commentator. He has worked in technology, media, and telecom investment banking. He does not own any shares of Apple, Microsoft or other mentioned in this article.\u003C\/em\u003E\u003C\/p\u003E\n","time":{"pretty":"September 21, 2015","published":"2015-09-21 10:20:55","updated":"2015-09-21 10:20:55","minute":"10:20 AM EDT","is_same_day":true,"is_home_pop":true},"comment_url":"http:\/\/fortune.com\/2015\/09\/21\/microsoft-apple-iphone\/","absolute_url":"http:\/\/fortune.com\/2015\/09\/21\/microsoft-apple-iphone\/","redirect_url":"","partner":"","outbrain_url":"http:\/\/fortune.com\/2015\/09\/21\/microsoft-apple-iphone\/","outbrain_footer":true,"outbrain_right_rail":true,"short_title":"Why Apple should partner with Microsoft"},{"id":1320187,"content_type":"free full","is_magazine_content":"non-magazine","url":"\/2015\/09\/21\/macys-hiring-holiday-season\/","title":"Macy\u0027s hiring fewer holiday season workers","content":"\u003Cp\u003EMacy\u0026#8217;s \u003Cspan class=\u0022tickershortcode quotecard_hook unprocessed neutral\u0022 data-symbol=\u0022M\u0022\u003E\n\t\t\t\t\u003Cspan class=\u0022wrapper trend-wrapper\u0022\u003E\n\t\t\t\t\t\u003Ca class=\u0022exit_trigger_set\u0022 href=\u0022\/company\/m\/\u0022\u003E\n\t\t\t\t\t\t\u003Cspan class=\u0022ticker\u0022\u003EM\u003C\/span\u003E\n\t\t\t\t\t\t\u003Cspan class=\u0022change percent\u0022\u003E\u003C\/span\u003E\n\t\t\t\t\t\u003C\/a\u003E\n\t\t\t\t\u003C\/span\u003E\n\t\t\t\u003C\/span\u003E plans to hire slightly fewer temporary workers for the 2015 holiday season, news that comes a few weeks after the retailer \u003Ca href=\u0022http:\/\/fortune.com\/2015\/08\/12\/macys-sales-decline\/\u0022\u003Elowered its full year sales forecast\u003C\/a\u003E because of a poor start to the year.\u003C\/p\u003E\n\u003Cp\u003EThe department store chain said on Monday it would hire for \u003Ca href=\u0022http:\/\/phx.corporate-ir.net\/phoenix.zhtml?c=84477\u0026amp;p=irol-newsArticle\u0026amp;ID=2089116\u0022\u003Eabout 85,000 positions\u003C\/a\u003E at its namesake Macy\u0026#8217;s and Bloomingdale\u0026#8217;s stores, call centers, distribution centers and online fulfillment centers for the 2015 Christmas and holiday season, compared to \u003Ca href=\u0022http:\/\/phx.corporate-ir.net\/phoenix.zhtml?c=84477\u0026amp;p=irol-newsArticle\u0026amp;ID=1971706\u0022\u003E86,000 last year\u003C\/a\u003E.\u003C\/p\u003E\n\u003Cp\u003ELast month, Macy\u0026#8217;s reported a 2.6% decreases in total sales and two weeks ago, announced it would \u003Ca href=\u0022http:\/\/fortune.com\/2015\/09\/08\/macys-closing-stores\/\u0022\u003Eclose 40 stores\u003C\/a\u003E. The retailer has been struggling with consumers\u0026#8217; shifting focus of their spending away from apparel toward categories like home repairs, electronics and autos. categories where Macy\u0026#8217;s is largely absent. It is also contending with a \u003Ca href=\u0022http:\/\/fortune.com\/2015\/08\/14\/jcpenney-ecommerce\/\u0022\u003Eresurgent J.C.\u003C\/a\u003E Penney \u003Cspan class=\u0022tickershortcode quotecard_hook unprocessed neutral\u0022 data-symbol=\u0022JCP\u0022\u003E\n\t\t\t\t\u003Cspan class=\u0022wrapper trend-wrapper\u0022\u003E\n\t\t\t\t\t\u003Ca class=\u0022exit_trigger_set\u0022 href=\u0022\/company\/jcp\/\u0022\u003E\n\t\t\t\t\t\t\u003Cspan class=\u0022ticker\u0022\u003EJCP\u003C\/span\u003E\n\t\t\t\t\t\t\u003Cspan class=\u0022change percent\u0022\u003E\u003C\/span\u003E\n\t\t\t\t\t\u003C\/a\u003E\n\t\t\t\t\u003C\/span\u003E\n\t\t\t\u003C\/span\u003E and a still thriving T.J. Maxx, a unit of TJX. \u003Cspan class=\u0022tickershortcode quotecard_hook unprocessed neutral\u0022 data-symbol=\u0022TJX\u0022\u003E\n\t\t\t\t\u003Cspan class=\u0022wrapper trend-wrapper\u0022\u003E\n\t\t\t\t\t\u003Ca class=\u0022exit_trigger_set\u0022 href=\u0022\/company\/tjx\/\u0022\u003E\n\t\t\t\t\t\t\u003Cspan class=\u0022ticker\u0022\u003ETJX\u003C\/span\u003E\n\t\t\t\t\t\t\u003Cspan class=\u0022change percent\u0022\u003E\u003C\/span\u003E\n\t\t\t\t\t\u003C\/a\u003E\n\t\t\t\t\u003C\/span\u003E\n\t\t\t\u003C\/span\u003E.\u003C\/p\u003E\n\u003Cp\u003EWhat\u0026#8217;s notable is how much the hiring continues to shift toward supporting Macy\u0026#8217;s dot-com operations. Last year, some 10,000 of the \u003Ca href=\u0022http:\/\/phx.corporate-ir.net\/phoenix.zhtml?c=84477\u0026amp;p=irol-newsArticle\u0026amp;ID=1971706\u0022\u003Eseason workers\u003C\/a\u003E were assigned to Macy\u0026#8217;s e-commerce fulfillment centers. This year the figure will be 12,000 people.\u003C\/p\u003E\n\u003Cp\u003EIn recent years, Macy\u0026#8217;s has been a leader in integrating e-commerce and its stores, equipping the latter to help support its digital growth with everything from inventory management systems to small work spaces in the back of a store where workers can pack up orders for shipment. The company will hire 3,000 people specifically to work in stores to help with that function, along with in-store pickup.\u003C\/p\u003E\n\u003Cp\u003EDespite early, optimistic forecasts \u0026#8211; ShopperTrak is \u003Ca href=\u0022http:\/\/www.shoppertrak.com\/media\/press-release\/shoppertrak-reports-increased-sales-during-back-to-school-forecasts-holiday-performance\/\u0022\u003Eforecasting holiday season sales\u003C\/a\u003E will rise 2.4% this year \u0026#8212; retailers don\u0026#8217;t seem to be boosting their hiring in any meaningful way. Walmart \u003Cspan class=\u0022tickershortcode quotecard_hook unprocessed neutral\u0022 data-symbol=\u0022WMT\u0022\u003E\n\t\t\t\t\u003Cspan class=\u0022wrapper trend-wrapper\u0022\u003E\n\t\t\t\t\t\u003Ca class=\u0022exit_trigger_set\u0022 href=\u0022\/company\/wmt\/\u0022\u003E\n\t\t\t\t\t\t\u003Cspan class=\u0022ticker\u0022\u003EWMT\u003C\/span\u003E\n\t\t\t\t\t\t\u003Cspan class=\u0022change percent\u0022\u003E\u003C\/span\u003E\n\t\t\t\t\t\u003C\/a\u003E\n\t\t\t\t\u003C\/span\u003E\n\t\t\t\u003C\/span\u003E and Target \u003Cspan class=\u0022tickershortcode quotecard_hook unprocessed neutral\u0022 data-symbol=\u0022TGT\u0022\u003E\n\t\t\t\t\u003Cspan class=\u0022wrapper trend-wrapper\u0022\u003E\n\t\t\t\t\t\u003Ca class=\u0022exit_trigger_set\u0022 href=\u0022\/company\/tgt\/\u0022\u003E\n\t\t\t\t\t\t\u003Cspan class=\u0022ticker\u0022\u003ETGT\u003C\/span\u003E\n\t\t\t\t\t\t\u003Cspan class=\u0022change percent\u0022\u003E\u003C\/span\u003E\n\t\t\t\t\t\u003C\/a\u003E\n\t\t\t\t\u003C\/span\u003E\n\t\t\t\u003C\/span\u003E are holding steady with 60,000 and 70,000 respectively, the same levels as in 2014. A notable standout is Kohl\u0026#8217;s, \u003Cspan class=\u0022tickershortcode quotecard_hook unprocessed neutral\u0022 data-symbol=\u0022KSS\u0022\u003E\n\t\t\t\t\u003Cspan class=\u0022wrapper trend-wrapper\u0022\u003E\n\t\t\t\t\t\u003Ca class=\u0022exit_trigger_set\u0022 href=\u0022\/company\/kss\/\u0022\u003E\n\t\t\t\t\t\t\u003Cspan class=\u0022ticker\u0022\u003EKSS\u003C\/span\u003E\n\t\t\t\t\t\t\u003Cspan class=\u0022change percent\u0022\u003E\u003C\/span\u003E\n\t\t\t\t\t\u003C\/a\u003E\n\t\t\t\t\u003C\/span\u003E\n\t\t\t\u003C\/span\u003E which will hire 69,000, up 2,000 from last year.\u003C\/p\u003E\n\u003Cdiv class=\u0022video-wrapper\u0022  data-ratio=\u00220.56363636363636\u0022 data-pos=\u00223\u0022\u003E\n\t\t\t\t\u003Cobject id=\u0022bc-video-3447110645001-3\u0022 class=\u0022BrightcoveExperience\u0022\u003E\u003Cparam name=\u0022bgcolor\u0022 value=\u0022#FFFFFF\u0022\/\u003E\u003Cparam name=\u0022width\u0022 value=\u0022550\u0022\/\u003E\u003Cparam name=\u0022height\u0022 value=\u0022310\u0022\/\u003E\u003Cparam name=\u0022playerID\u0022 value=\u00223160175193001\u0022\/\u003E\u003Cparam name=\u0022playerKey\u0022 value=\u0022AQ~~,AAAB668kGak~,LMlvL4u4ShOTHD9z00VquajMOcH97tcW\u0022\/\u003E\u003Cparam name=\u0022isVid\u0022 value=\u0022true\u0022\/\u003E\u003Cparam name=\u0022isUI\u0022 value=\u0022true\u0022\/\u003E\u003Cparam name=\u0022videoSmoothing\u0022 value=\u0022true\u0022\/\u003E\u003Cparam name=\u0022seamlessTabbing\u0022 value=\u0022false\u0022\/\u003E\u003Cparam name=\u0022swliveconnect\u0022 value=\u0022true\u0022\/\u003E\u003Cparam name=\u0022dynamicStreaming\u0022 value=\u0022true\u0022\/\u003E\u003Cparam name=\u0022autoStart\u0022 value=\u0022false\u0022\/\u003E\u003Cparam name=\u0022@videoPlayer\u0022 value=\u00223447110645001\u0022\/\u003E\u003Cparam name=\u0022linkBaseURL\u0022 value=\u0022http:\/\/for.tn\/1PjRxj9\u0022\/\u003E\u003Cparam name=\u0022includeAPI\u0022 value=\u0022true\u0022\/\u003E\u003Cparam name=\u0022templateLoadHandler\u0022 value=\u0022Fortune_onTemplateLoad\u0022\/\u003E\u003Cparam name=\u0022templateReadyHandler\u0022 value=\u0022Fortune_onTemplateReady\u0022\/\u003E\u003Cparam name=\u0022wmode\u0022 value=\u0022opaque\u0022\/\u003E\u003Cparam name=\u0022adServerURL\u0022 value=\u0022http:\/\/pubads.g.doubleclick.net\/gampad\/ads?env=vp\u0026#038;gdfp_req=1\u0026#038;impl=s\u0026#038;output=xml_vast2\u0026#038;iu=\/8484\/fort\/video_bc\/_bc\u0026#038;sz=1000x1\u0026#038;cust_params=tags%3D%26ch%3D%26topic%3D\u0026#038;unviewed_position_start=1\u0026#038;correlator=timestamp\u0022\/\u003E\u003C\/object\u003E\n\t\t\t\u003C\/div\u003E\n\t\t\t\u003Cscript type=\u0022text\/javascript\u0022\u003E\n\t\t\t\tbrightcove.createExperiences();\n\t\t\t\u003C\/script\u003E\n","time":{"pretty":"September 21, 2015","published":"2015-09-21 10:13:44","updated":"2015-09-21 10:13:44","minute":"10:13 AM EDT","is_same_day":true,"is_home_pop":true},"comment_url":"http:\/\/fortune.com\/2015\/09\/21\/macys-hiring-holiday-season\/","absolute_url":"http:\/\/fortune.com\/2015\/09\/21\/macys-hiring-holiday-season\/","redirect_url":"","partner":"","outbrain_url":"http:\/\/fortune.com\/2015\/09\/21\/macys-hiring-holiday-season\/","outbrain_footer":true,"outbrain_right_rail":true,"short_title":"Macy\u0027s cuts down slightly on holiday season hiring"}]}