Weight Watchers has built a $1.3 billion business around the fight against obesity, emphasizing gradual, sustainable changes in eating and exercise habits rather than crash diets and packaged meals. The company has also successfully combated the stigma that keeps men away from weight-loss programs, in part by enlisting popular spokes-males like producer DJ Khaled.
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News about Weight Watchers International
WW boss Mindy Grossman has a successful track record reinventing legacy brands.
Media mogul is company's biggest individual investor.
Go to Kohl's for a toaster, stay for a WW weight-control workshop.
WW's 4.5 million subscribers are the highest in the company's 55-year history.
The stock price of the meal-kit delivery company has risen 73% since announcing the partnership.