Pepsico is using its massive purchasing and brand power to lighten the impact of what and how we consume. Through its Sustainable Farming Program, the snacking and beverage behemoth works with more than 40,000 growers in 38 countries to implement best practices like precision farming technology, which maximizes yields—all while using fewer resources. The move makes good business sense: In the U.S., sales of products with clear links to sustainability grew 5% last year. With a $10 million investment, PepsiCo’s foundation is also leading an industrywide initiative to reverse declines in household recycling in the U.S., with a goal of capturing 7 billion additional containers over the next five years.
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