Road-related injuries took 1.4 million lives in 2016. But crash-avoidance technologies could sharply reduce that toll, and Intel doubled down on that solution in 2017 by acquiring Mobileye, an Israeli company whose autonomous driving and anti-collision tech is installed in over 27 million vehicles. Intel aims to keep the technology affordable, pricing its collision avoidance system below $1,000.
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It's just the latest volley in the ongoing battle between the Cupertino colossus and the world's largest chip maker.
It's not an engineering type for the first time.