A wood-pulp producer aims to spare Brazil’s forests from depletion.
Fibria, one of the world’s largest wood-pulp producers, has gone to great lengths to mitigate deforestation in Brazil. It exclusively grows eucalyptus, which grows faster than other pulp sources like pine, speeding the reforestation process. One-third of the land Fibria owns—285,000 hectares—consists of conservation areas from native forests. And its Forestry Savings Program, which celebrated its 25th anniversary last year, has helped provide local workers in the state of Espirito Santo, where Fibria’s huge Aracruz facility is located, with a total of nearly 900,000 hours of specialized training, much of it oriented around sustainable harvesting.