Small Business

What’s in a name? A high-pressure job

Behind every creative corporate name likely is a branding consultant. Meet someone who gets paid to dream these up.

The Broadsheet: October 22nd

Good morning, Broadsheet readers. Yahoo CEO Marissa Mayer surprised investors yesterday with slightly better-than-expected earnings, and former Microsoft CEO Steve Ballmer defended his successor’s comments about women and pay. Read on to learn why Detroit is brimming with female entrepreneurs. Have a great Wednesday!

Lynne Doughtie, Vice Chair - Advisory, KMPG

KPMG dives into strategy business with new practice

Exclusive: Business leaders across industries are facing unprecedented change. KPMG is adding on a new strategy unit to help them prepare for those ever-growing disruptors.