Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
Employees refer almost a third of new hires—and win cash prizes in return—so it’s no wonder they feel “at home” here. Many get started at the enterprise software company as part of its 90-person intern class but stay for the virtually free health insurance and frequent face time with managers and executives (a staff group liaises with HR brass to elevate suggestions).
Read Great Place to Work review here.
Rank last year
-
Years on list
New
HQ location
Ames, Iowa
Employees
1,225
Job openings (as of February 2019)
113
Industry
Information Technology
Revenue, 2018 or most recent year ($M)
$208
Year founded
2008
Type of organization
Public
Number of work sites
12
Website
SPONSOR CENTER
| % Minorities | 12% | |
| % African-American/Black | 2% | |
| % Asian | 5% | |
| % Caucasian/White | 88% | |
| % Hispanic/Latino | 3% | |
| % Native American/Alaska Native | - | |
| % Native Hawaiian/Pacific Islander | - | |
| % Two or more races | 2% | |
| % Unknown ethnicity | - |
| General PTO | 26 | |
| # Sick days | - | |
| General PTO for part-timers | - | |
| # Sick days for part-timers | - |
| Most common job (for salaried employee) | - | |
| Avg. base pay (salaried) | - | |
| Avg. extra compensation (salaried) | - | |
| Total pay for most common job (salaried) | - |
| Full-time and part-time job growth | 8% | |
| # of job applicants | 20,448 | |
| Avg. # of applicants per opening | 44 | |
| # New graduates hired | 35 |
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