Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
When CEO Margaret Keane discovered her associates at this financial services provider (formerly part of GE) felt they had little power to effect change, she started the Empowerment Station—a cross-functional team of associates working together to identify opportunities for change. Employees are chosen for these temporary roles, which can provide valuable business skills.
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Rank last year
44
Years on list
2
HQ location
Stamford, Conn.
Employees
-
Job openings (as of February 2019)
330
Industry
Financial Services & Insurance
Revenue, 2018 or most recent year ($M)
$18,253
Year founded
1932
Type of organization
Public
Number of work sites
27
Website
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| % Minorities | - | |
| % African-American/Black | - | |
| % Asian | - | |
| % Caucasian/White | - | |
| % Hispanic/Latino | - | |
| % Native American/Alaska Native | - | |
| % Native Hawaiian/Pacific Islander | - | |
| % Two or more races | - | |
| % Unknown ethnicity | - |
| General PTO | 32 | |
| # Sick days | 10 | |
| General PTO for part-timers | - | |
| # Sick days for part-timers | 10 |
| Most common job (for salaried employee) | - | |
| Avg. base pay (salaried) | - | |
| Avg. extra compensation (salaried) | - | |
| Total pay for most common job (salaried) | - |
| Full-time and part-time job growth | - | |
| # of job applicants | - | |
| Avg. # of applicants per opening | - | |
| # New graduates hired | - |
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