Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
The top-shelf hotel manager with 109 properties around the world goes all out with employee recognition programs, some of which include cash bonuses or exotic trips—think China or Morocco. Celebrations marking employee awards and milestones can feel like a “family gathering” with “cool prizes.” Read Great Place to Work review here.
Rank last year
79
Years on list
21
HQ location
Toronto
Employees
16675
Job openings (as of February 2018)
7,670
Industry
Hospitality
Revenue, 2017 or most recent year ($M)
-
Year founded
1960
Type of organization
Private Partnership
Number of work sites
34
Website
SPONSOR CENTER
| % Minorities | 65% | |
| % African-American/Black | 10% | |
| % Asian | 17% | |
| % Caucasian/White | 32% | |
| % Hispanic/Latino | 29% | |
| % Native American/Alaska Native | - | |
| % Native Hawaiian/Pacific Islander | 4% | |
| % Two or more races | 4% | |
| % Unknown ethnicity | 3% |
| General PTO | 19 | |
| # Sick days | 6 | |
| General PTO for part-timers | - | |
| # Sick days for part-timers | - |
| Most common job (for salaried employee) | Assistant Food and Beverage Outlet Manager | |
| Avg. base pay (salaried) | $56,085 | |
| Avg. extra compensation (salaried) | - | |
| Total pay for most common job (salaried) | $56,085 |
| Full-time and part-time job growth | 5% | |
| # of job applicants | 179,030 | |
| Avg. # of applicants per opening | 23 | |
| FT voluntary turnover | - | |
| Jobs filled internally | 37% | |
| Jobs filled by referral | 12% | |
| # New graduates hired | 462 |
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