Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
Staff at the luxury hotelier are “proud” of their “great reputation” around the world for stellar customer service. And guests aren’t the only ones who get the five-star treatment: Staff go “above and beyond” to help coworkers in need, and every employee gets to stay at Four Seasons hotels on vacation for free (food is 50% off too).
Learn more in the Great Place to Work review here.
Rank last year
70
Years on list
20
HQ location
Toronto
Total employees
41,201
Job openings (as of February 2017)
1,159
Industry
Hospitality
Revenue (2016 or most recent year)
$4.4 billion
Year founded
1960
Type of organization
Private Partnership
Number of work sites
32
Website
SPONSOR CENTER
| % Women | 46% | |
| % Minorities | 65% | |
| % African-American/Black | 10% | |
| % Asian | 17% | |
| % Caucasian/White | 33% | |
| % Hispanic/Latino | 30% | |
| % Native American/Alaska Native | < 1% | |
| % Native Hawaiian/Pacific Islander | 4% | |
| % Two or more races | 4% | |
| % Unknown ethnicity | 2% |
| General PTO | 19 | |
| Total PTO after 5 years | 30 | |
| # Sick days | 6 | |
| Max hours PTO for volunteering | - | |
| General PTO for part-timers | - | |
| # Sick days for part-timers | - |
| Most common job (for salaried employee) | Assistant Food and Beverage Outlet Manager | |
| Avg. base pay (salaried) | $54,316 | |
| Avg. extra compensation (salaried) | - | |
| Total pay for most common job (salaried) | $54,316 | |
| Most common job (for hourly employee) | Guest Room Attendant | |
| Avg. base pay (hourly) | $35,665 | |
| Avg. extra compensation (hourly) | $120 | |
| Total pay for most common job (hourly) | $35,785 | |
| Avg. monthly rate for onsite childcare | - |
| Full-time job growth % | 1% | |
| # of job applicants | 191,620 | |
| Avg. # of applicants per opening | 21 | |
| FT voluntary turnover | 15% | |
| Jobs filled internally | 6,147 | |
| % Jobs filled by referral | 2 | |
| # New graduates hired | 293 | |
| Avg. college tuition reimbursed | - |
| Avg. # hours training (salaried workers) | 40 | |
| Avg. # hours training (hourly workers) | 30 |
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