Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
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Rank last year
-
Years on list
New
HQ location
Woodland Hills, Calif.
Employees
20,111
Job openings (as of February 2019)
652
Industry
Financial Services & Insurance
Revenue, 2018 or most recent year ($M)
$19,908
Year founded
1928
Type of organization
Private
Number of work sites
167
Website
SPONSOR CENTER
| % Minorities | - | |
| % African-American/Black | - | |
| % Asian | - | |
| % Caucasian/White | - | |
| % Hispanic/Latino | - | |
| % Native American/Alaska Native | - | |
| % Native Hawaiian/Pacific Islander | - | |
| % Two or more races | - | |
| % Unknown ethnicity | - |
| General PTO | 29 | |
| # Sick days | - |
| Most common job (for salaried employee) | - | |
| Avg. base pay (salaried) | - | |
| Avg. extra compensation (salaried) | - | |
| Total pay for most common job (salaried) | - |
| Full-time and part-time job growth | -2% | |
| # of job applicants | 48,736 | |
| Avg. # of applicants per opening | 8 | |
| # New graduates hired | - |
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