Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
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Rank last year
11
Years on list
20
HQ location
New York City
Employees
84,890
Job openings (as of February 2019)
5,697
Industry
Professional Services
Revenue, 2018 or most recent year ($M)
$43,200
Year founded
1895
Type of organization
Partnership
Number of work sites
102
Website
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| % Minorities | 42% | |
| % African-American/Black | 6% | |
| % Asian | 28% | |
| % Caucasian/White | 57% | |
| % Hispanic/Latino | 6% | |
| % Native American/Alaska Native | - | |
| % Native Hawaiian/Pacific Islander | - | |
| % Two or more races | 2% | |
| % Unknown ethnicity | - |
| General PTO | 44 | |
| # Sick days | - |
| Most common job (for salaried employee) | Senior/Senior Consultant | |
| Avg. base pay (salaried) | - | |
| Avg. extra compensation (salaried) | - | |
| Total pay for most common job (salaried) | - |
| Full-time and part-time job growth | - | |
| # of job applicants | - | |
| Avg. # of applicants per opening | 28 | |
| # New graduates hired | - |
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