Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
Can you have it all? Yes, if you work at AmEx, which has sharpened its focus on helping employees achieve work/life balance. The financial giant offers telecommuting, flexible scheduling, compressed workweeks, and generous parental leave—about five months. “Whatever happens in my personal life, I’ll be able to balance it [at work],” says a dad of three.
Read: How American Express Supports Working Parents
Read Great Place to Work review here.
Rank last year
23
Years on list
19
HQ location
New York City
Employees
55,000
Job openings (as of February 2019)
-
Industry
Financial Services & Insurance
Revenue, 2018 or most recent year ($M)
$43,281
Year founded
1850
Type of organization
Public
Number of work sites
-
SPONSOR CENTER
| % Minorities | - | |
| % African-American/Black | - | |
| % Asian | - | |
| % Caucasian/White | - | |
| % Hispanic/Latino | - | |
| % Native American/Alaska Native | - | |
| % Native Hawaiian/Pacific Islander | - | |
| % Two or more races | - | |
| % Unknown ethnicity | - |
| General PTO | - | |
| # Sick days | - |
| Most common job (for salaried employee) | - | |
| Avg. base pay (salaried) | - | |
| Avg. extra compensation (salaried) | - | |
| Total pay for most common job (salaried) | - |
| Full-time and part-time job growth | - | |
| # of job applicants | - | |
| Avg. # of applicants per opening | - | |
| # New graduates hired | - |
News about American Express
Fortune ran the numbers to find the famed investor's hits—and misses—this year.
Apple Card is gunning for the high-end credit card market with a metallic design and plenty of extras. Can it beat American Express?
AmEx is putting its money (or rewards points) where its mouth is when it comes to supporting working parents.
These 56 companies are on at least four of Fortune's 2018 rankings.
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