Payal Kadakia, 33
With the launch of ClassPass in 2013, Kadakia created a next-generation gym membership that let users book an unlimited number of fitness classes at a variety of studios for a flat, month-to-month fee. Now in 39 cities and armed with $84 million in funding, the company is focused on profitability. In the past 15 months, ClassPass rolled out tiered packages and raised prices 50% in some markets. As Kadakia tries to balance the needs of partner studios and members, the classically trained dancer will have to show off her fanciest footwork yet.
The Right Way to View a Startup Failure
ClassPass CEO Payal Kadakia explains the company’s much-needed change.