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Nick Woodman, 39

Founder & CEO, GoPro
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Scott Olson—Getty Images; Grid Photo: David Paul Morris— Getty Images

What started as Woodman’s personal passion—it was the desire to capture his own athletic feats that led him to devise a wearable, durable camcorder—has turned into a camera-selling machine, raking in nearly $1 billion in revenue last year and recently selling its 10 millionth GoPro. After a successful IPO in June (the company’s shares popped over 30% in its first day of trading), GoPro shares have more than tripled. But Woodman, an avid surfer, mountain biker and snowboarder, believes the next wave of growth will come from a content strategy: distributing the footage that’s generated by millions of his company’s users. GoPro “channels” that air videos—from close-ups of hummingbirds to a base jumper flinging herself off a cliff in high heels—are already available on Virgin America flights and Xbox gaming consoles, while a YouTube channel has more than 2 million subscribers. Woodman has even loftier goals: Promoting world peace by enabling people to share their passions with each other.

VIDEO

GoPro takes a page from Apple

GoPro CEO Nick Woodman sits down with Fortune’s Andrew Nusca to discuss the company’s new camera, the Hero4, plus its ambitious plan for the future. Read more about Nick Woodman, here

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