Technology is always hot during the holiday season, but 2019 could be the best year ever.
The Consumer Technology Association (CTA) projects shoppers will spent $96.1 billion dollars on gadgets, gizmos, and big screen TVs from October to December. That’s a 3.4% increase over a year ago. Two-thirds of all shoppers (66%) will make some sort of tech purchase during the holidays, the CTA estimates.
The most popular items on wishlists probably isn’t too surprising: TVs are number one, followed by laptops, and a third-place tie for smartphones and tablets. But what people want and what people plan to buy for others don’t quite line up together.
Thirty-six percent of the shoppers the CTA spoke with say they plan to buy a smart home device and 20% plan to buy a smartwatch, resulting in a sales forecast of 7 million, a 26% increase over last year.
Other expected hot sellers include wireless earbuds (with a projected 60% year-over-year surge) and drones (up 8%).
“2018 has shown us that consumers are willing to spend a premium on technology that is essential to their everyday lives – such as smartphones, laptops and TVs – and we expect that dynamic to continue through the season, driving overall holiday consumer tech sales to a new high this year,” said Ben Arnold, senior director of innovation and trends at CTA.