Netflix is also branching out into additional foreign content with its first Danish, Italian, German and Swedish series. According to Bloomberg, the company is making a substantial jump in its foreign content for 2018, whereas it has previously focused on U.S.-based content. It’s also ramping up production in different languages in an effort to attract more users from Europe, Africa, Asia and the Middle East, according to Bloomberg.
The $8 billion programming budget is an increase of about a third compared to what Netflix planned to spend in 2017, Bloomberg reported. Netflix also plans to spend over $1 billion on marketing.
Netflix added 5.3 million subscribers in the third quarter of 2017, almost 1 million more than analysts expected.