It has started a pilot program that would feature a green badge next to a business contact, indicating that the business was verified by the messaging service, the WSJ reported.
“We do intend on charging businesses in the future,” Chief Operating Officer Matt Idema told the Journal in an interview.
Started in 2009, WhatsApp was acquired by Facebook for an eye-popping $22 billion in 2014. While WhatsApp had little revenue at the time of the deal, the purchase price was slightly more than the market value of Sony.
Idema declined to describe the paid features or say when they would make their debut, according to the report. “We don’t have the details of monetization figured out,” he told the Journal.