Attendees watch a preview for Activision Blizzard Inc.'s Call of Duty WWII video game for the Sony Corp. PlayStation during a Sony event ahead of the E3 Electronic Entertainment Expo in Los Angeles, California, U.S., on Monday, June 12, 2017.
Bloomberg Bloomberg via Getty Images
By Chris Morris
August 24, 2017

Activision-Blizzard and Comcast have struck a deal to give the cable giant’s 23 million customers early access to Call of Duty: WWII.

Subscribers to Comcast’s Xfinity internet service will automatically have access to the game’s upcoming multiplayer beta test, which was previously available only to people who pre-ordered the game.

That beta, scheduled to take place for PS4 customers from Aug. 25-28 and for others from Sept. 1-4, is the first time the game will be playable to the general public.

For Activision, it’s a way to build excitement for the newest installment in the CoD series, which saw a notable dropoff in sales last year. (In The NPD Group’s ranking of game sales between January and April, Call of Duty: Infinite Warfare was only the ninth-best selling game. Typically the series holds one of the top three spots.

For Comcast, this deal is a chance to highlight its interest in the eSports space.

“Our partnership with Activision is a natural extension of our eSports affiliation and gives us the chance to offer our customers something really special, further positioning Xfinity as a brand whose products and services are synonymous with gaming,” said Lederer. “We are excited to work with Activision to develop content and create unique experiences for our customers.”

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