As customers, we want to feel appreciated by the companies taking our hard-earned cash.
Unfortunately, that doesn’t always happen. As with friendships and romantic relationships, some corporate exchanges leave us feeling better cared for than others.
In a recent poll of the top 75 Fortune 500 companies, SurveyMonkey asked roughly 14,000 American adults to name the companies they thought cared the most about their customers, as well as the the companies that cared the least.
Disney took the top spot on the fuzzy “caring” column. Tech companies had a strong showing (Amazon was no. 2, Microsoft no. 6, Alphabet no. 8, and Apple no. 10), as did delivery services (UPS was no. 3, followed by FedEx).
It’s been a rough year for the airline industry from a public relations standpoint (profits have fallen, too). United Airlines, which made headlines for forcibly dragging a passenger off an overbooked flight, was not on the list [Update: United ranks 83rd on the Fortune 500, which means it was not included in the poll] . But peers Delta Airlines and American Airlines were included (at no. 6 and no. 7, respectively). Both have weathered their own public relation scandals. For Delta, this involved a viral video showing a family getting kicked off one of its flights. American had its own viral video, plus a negligence lawsuit.
Check out the complete list of companies that Americans believe care the most about their customers — and the least — below.
|TOP 10 COMPANIES WHO CARE THE MOST ABOUT THEIR CUSTOMERS||TOP 10 COMPANIES WHO CARE THE LEAST ABOUT THEIR CUSTOMERS|
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- Walt Disney Company
- United Parcel Service (UPS)
- Costco Wholesale
- Home Depot
- Alphabet (Google)
- Wells Fargo
- Freddie Mac
- Fannie Mae
- JPMorgan Chase
- Delta Air Lines
- American Airlines
- Archer Daniels Midland