Image (1) amazon_prime.jpeg for post 331435
The Amazon.com Prime logo

Amazon Prime Members Can Now Collect Rewards By Using Debit Cards

Jun 13, 2017

Members of Amazon's popular subscription service, Prime, have a new way to earn rewards and cash back when shopping on Amazon.com. The e-commerce giant said Tuesday that Prime members who add funds from a bank account to an online gift card will get 2% cash back on any Amazon purchase in the form of points that can then be used to purchase thousands of Amazon items.

Amazon Prime has become one of the central pillars of Amazon's e-commerce and streaming businesses. For $99 annually, Amazon Prime members can access and stream digital movies, TV shows, podcasts, and Amazon’s original productions in addition to getting free two-day shipping and one-hour delivery on certain orders. Amazon doesn't disclose how many Prime members have subscribed, but some have estimated that Prime now has over 80 million members in the U.S.

Get Data Sheet, Fortune’s technology newsletter.

Amazon already offers a branded credit card for Prime members that gives card holders 5% cash back on Amazon.com, and cash back when spending at restaurants, gas stations, and drugstores. Similar to the new debit card feature announced Tuesday, the cash back from credit cards are issued as rewards points. Amazon also offers a credit card that gives card holders cash back on any Amazon.com purchases.

Brick and mortar giant Target already has a similar debit card, the REDcard, which gives customers a 5% discount on purchases at Target and on Target.com.

For Amazon, adding a way to earn rewards could incentivize its Prime members to spend more on the site buying toilet paper, diapers, and electronics. Already, Prime members reportedly spend more than non-Prime members on Amazon. For example, Prime members spend an average of $1,300 annually with Amazon, compared to about $700 for non-members, according to Consumer Intelligence Research Partners.

For more on Amazon, watch:

Giving customers the ability to use a debit card could also be a way to let people who don't use credit cards still receive rewards. The company has been making steps to include low-income customers in Prime, recently offering discounts on the membership to people who are on food stamps or government assistance.

All products and services featured are based solely on editorial selection. FORTUNE may receive compensation for some links to products and services on this website.

Quotes delayed at least 15 minutes. Market data provided by Interactive Data. ETF and Mutual Fund data provided by Morningstar, Inc. Dow Jones Terms & Conditions: http://www.djindexes.com/mdsidx/html/tandc/indexestandcs.html. S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Terms & Conditions. Powered and implemented by Interactive Data Managed Solutions