By Alan Murray and Geoffrey Smith
May 2, 2017

Good morning.

Apologies for a shorter note than usual. I was out last night at a beer-tasting dinner with Carlos Brito, CEO of AB InBev, then up early for a flight to San Diego, where Fortune Brainstorm Health starts this afternoon. I’ll provide a fuller report tomorrow.

In the meantime, thanks to all who wrote in support of The CEO Initiative, designed to shine a spotlight on companies that are pursuing purpose beyond profits. Several of you pointed out that this isn’t a new development, but rather a return to the teachings of Peter Drucker, the Austrian native acknowledged as the founder of modern management. Dick forwarded two Drucker gems, the first of them published in the year I was born:

“It is management’s public responsibility to make whatever is genuinely in the public good become the enterprise’s own self-interest.”

The second came later, in 1986:

“The proper social responsibility of business is to tame the dragon – that is, to turn a social problem into economic opportunity and economic benefit, into productive capacity, into human competence, into well-paid jobs, and into wealth.”

I’m happy to endorse both. News below.

Alan Murray
@alansmurray
alan.murray@fortune.com

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