Part of the proceeds go to the Global Fund to fight AIDS.

By Don Reisinger
March 21, 2017

There’s a new iPhone about to hit store shelves.

Apple announced on Tuesday that it will begin selling an all-red special edition (PRODUCT)RED iPhone 7 and iPhone 7 Plus on March 24. The handset comes with the same features and design as the original iPhone 7 models—very much still available to purchase—and starts at $749.

When customers buy (PRODUCT)RED Apple AAPL devices, the company donates an unknown dollar amount directly to the Global Fund to fight AIDS. Apple has been offering (PRODUCT)RED devices—notable for their red designs—for a decade. The company has donated more than $130 million through the program.

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The iPhone 7 and iPhone 7 Plus (PRODUCT)RED models will be available in 128GB and 256GB options. Carriers and resellers will also carry the handsets. Apple says the devices will begin shipping to customers at the end of the month.

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