By Fortune Video
February 16, 2017

There’s a new use for augmented reality and artificial intelligence: makeup. App Modiface uses this technology to perform a virtual makeover. It allows users to simulate the effects of different makeup palettes and styles without actually applying any makeup.

The technology uses image processing and photo manipulation to recognize a user’s face and test makeup products.

Modiface’s technology is specifically built for beauty brands. The company is working with over 70 partners including Sephora, L’Oreal, Avon, and Urban Decay. Despite the consumer interface, it’s a business-to-business company. It provides the technology to help its clients create a better experience for their potential consumers. They can test and buy products without ever leaving their homes.

For more information, watch the video above.

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