The news comes almost a year after Amazon Video opened to third-party video-streaming services, letting those on the company’s $99 annual Prime member service subscribe to the likes of Starz and Showtime from within a single platform. Adding HBO and Cinemax to the mix is a major scoop and serves as one more incentive for people to sign up for a Prime plan that already includes free deliveries on goods and a Netflix-esque video-streaming service, among other perks. There are now somewhere in the neighborhood of 80 third-party channel subscriptions available through Amazon Channels.
Both new channels are available free for 30 days as part of the launch promotion, after which their respective monthly fees kick into effect.
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The partnerships make sense for Amazon, viewers, and the providers, as it alleviates “subscription fatigue,” removes the need for multiple login credentials, and re-bundles only the specific channels desired by viewers, with no long-term contracts. It also lets subscribers create a single watchlist for programming across all their subscriptions and view everything within the one Amazon Video app.
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