An armada of high-end motors is taking over the Christmas toy market—and even Tesla tsla is in on the action this year, reports The Wall Street Journal.
Battery-powered sports cars for kids are expected to top Christmas lists this festive season, according to the Journal, and after posting a cash-positive quarter for the first time in three years, as well as record sales for its model S, Tesla may well expect to corner the toy market as well.
Last year, sales of “ride-on” children’s cars topped $430 million—and are already up 7.1% on last year, U.S. toy industry analyst for market researcher NPD Group, Juli Lennett, told the Journal.
The Toys “R” Us holiday catalogue features a four-page spread with a total of 23 battery-powered super cars for aspiring mini drivers, according to the Journal, among which Ford Mustangs and BMWs vie for attention with a Ferrari California, a Mercedes ML63 and a Porsche 911.
Prices are in the range of $300 to $500, and, much like buying a real car, customers can opt for accessories such as personal plates, spare chargers, customized turbine rims and car covers, which will cost significantly more.
The cars and trucks look identical to their life-sized counterparts. “A lot of battery-operated cars on the market tend to look like a cartoon version of the big car, and that was something we absolutely didn’t want to happen,” said Robert Pasin from Radio Flyer, the company that produces the toy Tesla car under license from Tesla.
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And like the real deal, the mini Tesla features a real stereo, battery charger, a “frunk” (front trunk), and a choice of four authentic Tesla colors. The speedometer tops off at 6 miles per hour, however—just fast enough to keep the average parent on their toes.