The staff of Fortune is assembling its predictions for 2017 in our annual feature, the Fortune Crystal Ball, now on newsstands in the December 1 issue of the magazine. Here’s one of our forecasts.
As of November, shoppers can buy any of the big three “first-generation” headsets: Oculus VR’s Rift, HTC’s Vive, and Sony’s PlayStation VR. But there’s no sign of a mass frenzy to scoop them up. That’s in part because they lack a “killer app” to justify spending hundreds of dollars on yet another gadget.
For more on Virtual Reality, watch this Fortune video:
To be sure, there are signs of growth in VR. Research firm Deloitte expects 2016 to be the industry’s first billion-dollar year. But it’s looking likely the rocket ship will stall in 2017, unless makers of the pricey software can come up with a raison d’etre—and soon.