Amazon Music Unlimited made its U.K. debut on Monday, Business Insider reports. With its catalogue of 40 million songs, the new service is trying to compete with music streaming market leaders Spotify and Apple (aapl) Music. While people in the U.S. pay $9.99 per month for a standalone subscription to Amazon Music Unlimited, U.K. customers will pay slightly more with a price tag of £9.99 per month, or about $12.50, Business Insider reports.
However, Amazon Prime members can save some money on the music streaming service, paying £7.99 per month in addition to their £79 annual membership fee. It’s even cheaper if you have an Amazon Echo, priced at just £3.99 per month. While Echo users would only be able to access music on one designated speaker, it does come with a few extra features. As Amazon CEO Jeff Bezos explained in a statement, “If you don’t know the name of a song but know a few lyrics, if you want to hear songs from a specific decade, or even if you’re looking for music to match your mood, just ask.”
Amazon’s Prime package already includes a catalogue of 2 million songs, so it would have to convince customers to pay the extra £7.99 each month. But, as Kantar Worldpanel analyst Andy Saxton told Business Insider, the company does have the advantage of offering a variety of digital services, making Amazon Music Unlimited more appealing to people who may want to streamline their digital experiences. Saxton added that 13% of Amazon’s music shoppers are already Spotify members, so it’s possible Amazon could poach customers from the rival streaming service.
Amazon could not immediately be reached for comment.