Mascot Snoopy poses at the MetLife Building on August 16, 2012 in New York City.
Photograph by Desiree Navarro—Getty Images
By Alicia Adamczyk and Money
October 20, 2016

This article originally appeared on

Hope he shored up that emergency fund.

MetLife has announced that Snoopy will no longer be used on marketing materials, including blimps and commercials. The Peanuts character has been repping the company for over three decades, but MetLife reps told the Wall Street Journal that the company is looking to go in a new direction.

As many loyal workers have found out over the years, experience in a job sometimes means very little to an employer who is looking for younger, fresher ideas.

Read More: Age Discrimination and Lost Income are Hurting Older Workers

The change in representation comes as the company looks to spin off most of its U.S. life insurance business. According to the Journal, MetLife will focus on employer insurance plans and annuities, as well as its international life insurance business.

If there’s any good news, it’s that Snoopy should be on sound financial footing if he followed MONEY’s savings advice throughout his long career. The company paid a reported $10 to $15 million each year to license his image.


There’s no word on a severance package.


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