First lady Michelle Obama speaks during a campaign rally for Democratic presidential candidate Hillary Clinton on October 13, 2016, in Manchester, N.H.
Jim Cole — AP
By The Associated Press and Fortune Staff
October 13, 2016

First Lady Michelle Obama said she “was shaken to the core” by comments that GOP Republican nominee Donald Trump has made about women.

“The measure of any society is how it treats women and girls,” she said at a campaign rally in New Hampshire for Democratic nominee Hillary Clinton.

She called Trump’s comments, especially on a 2005 tape bragging about how his fame allowed him to “do anything” to women, “shocking and demeaning.” She also dismissed suggestion that they were simply “locker room talk,” saying they were affront to all women and parents. “I can’t believe I’m saying, a candidate for president has bragged about sexually assaulting women. I can’t stop thinking about this,” she said, her voice breaking at times. “It has shaken me to my core in a way I couldn’t have predicted.”

When she said, “This is not normal. This is not politics as usual,” the crowd roared their approval, adding, “Now is the time for all of us to stand up and say, ‘Enough is enough.'”

Watch the speech at the 24 minute mark:

The GOP nominee has lost support in New Hampshire following the release of the 2005 video. Republican Senator Kelly Ayotte said over the weekend that she no longer plans to vote for him.

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