Amazon.com on Wednesday launched a new feature for its U.S. Prime members called Prime Reading, which provides members a selection of reading materials that includes Kindle books and magazines at no additional cost.
Get Data Sheet, Fortune’s technology newsletter
Prime Reading would not require members to own a Kindle e-reader or a Fire tablet but can be accessed through a Kindle app on iOS and Android devices.
For more about Amazon luring in more shoppers, watch:
Prime, which is Amazon’s (amzn) $99-a-year loyalty program, allows members to get free one-day or two-day delivery service with no limit on order size, early access to some deals and unlimited access to Prime Video.