This story has been updated to reflect a comment from McDonald's.
This week one McDonald's location will begin serving its customers endless French fries.
The St. Joseph, Mo. outpost just opened its new and improved location last month, which it's calling the "McDonald's of the future." As an effort to build buzz around the opening and lure in new customers, it will be offering patrons all-you-can-eat fries starting Aug. 4 when they customize their burger or chicken sandwich order, according to an announcement posted on the restaurant's Facebook page.
The owner of the franchise, Chris Habiger, told Business Insider that this is just a limited time offer, though he's uncertain how long it will last. A spokesperson for McDonald's told Fortune that the promotion will help customers celebrate the St. Joseph location's grand opening, and we shouldn't expect to see it elsewhere.
The 6,500-square-foot restaurant is offering much more than just French fries. It also has table service, a party room for rent, a dessert bar, and a massive PlayPlace where children can play with interactive lightboard tables and tabletop video games. Its modern decor includes couches and arm chairs, and customers can order food through digital kiosks, an upgrade you could soon see at more McDonald's (mcd) locations.
Habiger seems bent on turning this McDonald's into a location for family-friendly activities. According to Business Insider, it will host events like play groups and readings of children's books.
In other French fry news, McDonald's recently extended its highly successful garlic fries to more locations in San Francisco Bay Area. Additionally, the company announced on Monday that it has removed artificial preservatives from its McNuggets.