Automakers have been heavily pursuing the technology.
Photograph by Paul Morris—Bloomberg via Getty Images

Awareness has changed, at least.

By Reuters
July 29, 2016

Consumers are more aware of self-driving cars, but slightly less interested in riding in them, according to two surveys conducted after a fatal crash of a Tesla equipped with self-driving technology.

An online survey of more than 1,500 Americans in mid-July by AlixPartners found that overall consumer interest in self-driving dropped about three percentage points after news of the May 7 Tesla crash was reported on June 30, according to results released on Friday.

But awareness of self-driving technology rose about 10 percentage points, to 81-85% from 71-76% in a similar Alix survey conducted just six weeks earlier, before news of the crash.

The Alix survey also noted that consumers still trust Silicon Valley companies, such as Tesla Motors tsla , more than traditional automakers to supply the technology and programming for self-driving cars.

On Thursday, the Boston Consulting Group said public opinion about self-driving cars had not changed significantly in the past year, based on the results of its own survey on self-driving cars, conducted in July among more than 1,500 consumers in the United States, Germany, and China.

U.S. and German respondents were more risk-averse this year when asked about their willingness to ride in partly and fully automated vehicles. About 41% of Germans and 48% of Americans said they’d be willing to try a fully self-driving car, down slightly from a similar survey in August 2015.

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Chinese consumers in the most recent BCG survey were more willing to ride in a self-driving car—81%, compared with 75% a year ago.

BCG also released the results of a study conducted with the World Economic Forum on the impact of self-driving vehicles, noting that widespread adoption of such vehicles, including fully automated “robo-taxis,” could result in a 60% drop in the number of cars on city streets, an 80% decline in vehicle emissions and 90% fewer traffic accidents.

BCG’s analysis indicates “the potential benefits for society are huge if self-driving vehicles are combined with ride sharing and electrification,” said senior partner Michael Ruessmann, a coauthor of the report.

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