By Geoffrey Smith and Alan Murray
July 11, 2016


FORTUNE’s Brainstorm Tech gets going this afternoon, forcing me once again to do hardship duty in Aspen, Colorado.


This year’s program will be a grand tour of the landscape of the new industrial revolution, which is sweeping through virtually every company in virtually every industry. On tap are executives managing the transformation of big, legacy companies – including Dan Ammann of General Motors, Robert Iger of Disney, Charles Koch of Koch Industries, Dave Brandon of Toys “R” Us, Mark Hoplamazian of Hyatt, and Beth Comstock of General Electric – as well as executives of big tech companies helping to drive that transformation – such as Chuck Robbins of Cisco, Diane Greene of Google, Peggy Johnson of Microsoft and Dan Schulman of Paypal. We’ll also have a small mountain herd of Unicorns past and present – including Drew Houston of Dropbox, Adam Neumann of WeWork, John Zimmer of Lyft , James Park of Fitbit, Jason Robins of DraftKings, and Aaron Levie of Box.


I’ll report back with highlights from this remarkable conclave tomorrow morning — provided I survive the 12-mile bike ride up to Maroon Bells. You also can follow the proceedings, which last through mid-day Wednesday, on .


More news below. And for those of you over 45, I’d recommend reading Jeff Sonnenfeld’s provocative piece on Silicon Valley’s Peter Pan Syndrome, here.



Alan Murray


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